http://www.mtdsalestraining.com/mtdblog/5-sales-lessons-we-can-take-from-barack-obama.html Learn how to improve your sales and close more deals! Wed, 25 Jan 2012 11:24:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.mtdsalestraining.com/mtdblog/5-sales-lessons-we-can-take-from-barack-obama.html/comment-page-1#comment-2408 Ludo Bergkamp Wed, 05 Nov 2008 10:11:41 +0000 http://www.mtdsalestraining.com/mtdblog/?p=371#comment-2408 Nice one Sean! I have been inspired by Obama's campaign, and as a genuine sales person, I cannot split off my professional role from my personality - so that inspiration relates to my job as well. I do see a 6th lesson: work on eloquence. Yes it is critical to stress the benefits of what you sell, but it has to be done in a way that hits home - brief, clear, convincing. And I'm also sure there's a 7th lesson: market research, combined with gut feeling. The Obama campaign never made a point of addressing the African American electorate separately, and that worked out very well. Nice one Sean! I have been inspired by Obama’s campaign, and as a genuine sales person, I cannot split off my professional role from my personality – so that inspiration relates to my job as well. I do see a 6th lesson: work on eloquence. Yes it is critical to stress the benefits of what you sell, but it has to be done in a way that hits home – brief, clear, convincing. And I’m also sure there’s a 7th lesson: market research, combined with gut feeling. The Obama campaign never made a point of addressing the African American electorate separately, and that worked out very well.

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