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Customer/Client Retention

The “A” In AIDA – 3 Ways To Actually Grab It!

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We are supposedly exposed to over 5,000 marketing, advertising and other types of messages each day. Personally, I think it’s a lot more, especially when you think of how many emails we get! What does this mean to a hard-working, stress-induced salesperson? Well, it could mean that when you approach any new prospect, you are fighting […]

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There’s More To Farming Accounts Than Repeat Business

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Whenever salespeople think about prospecting, it often has two distinctly different reactions. For some it can be a challenge that they relish, looking forward to seeking out new opportunities and building new relationships. To others, it can fill them with dread, preferring root-canal work to running the risk of being rejected. Prospecting is often viewed […]

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6 Methods To Discover What Your Customer Really Thinks About You

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One of my trainers had an interesting conversation with a salesperson on a recent course. The discussions revolved around how close we should get to a customer’s business and whether there is value in knowing how the customer really thinks about us. The salesperson agreed up to a point but said he didn’t know how […]

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3 Great Ideas On How To Build & Establish Your Brand

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One of the most precious assets that a company possesses is the quality of their brand. A great brand image can drive sales onward and upward; a lesser image can ultimately destroy a brand’s presence and present. It’s people that make the brand. How customers are treated or served can improve or destroy an image […]

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7 Ways To Destroy The Relationship With Your Client

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Customers often judge us by the quality of the back-up service we offer. If everything goes well before we actually start working with them, they may see fit to buy our products and services. The proof of the pudding will be after the deal is done. If the back-up isn’t there, we may as well […]

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