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Customer/Client Retention

6 Methods To Discover What Your Customer Really Thinks About You

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One of my trainers had an interesting conversation with a salesperson on a recent course. The discussions revolved around how close we should get to a customer’s business and whether there is value in knowing how the customer really thinks about us. The salesperson agreed up to a point but said he didn’t know how […]

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3 Great Ideas On How To Build & Establish Your Brand

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One of the most precious assets that a company possesses is the quality of their brand. A great brand image can drive sales onward and upward; a lesser image can ultimately destroy a brand’s presence and present. It’s people that make the brand. How customers are treated or served can improve or destroy an image […]

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7 Ways To Destroy The Relationship With Your Client

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Customers often judge us by the quality of the back-up service we offer. If everything goes well before we actually start working with them, they may see fit to buy our products and services. The proof of the pudding will be after the deal is done. If the back-up isn’t there, we may as well […]

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Why Customer Experience Is So Important For Your Success

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Have you a favourite restaurant? Car dealership? Clothes Shop? If you have, it’s probably because of the products they sell and the people who run it. Overall, though, we judge our favourite establishment by the experience we have when using it. These experiences build our relationships with people, companies and businesses. Relationships are made up […]

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