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Customer/Client Retention

7 Ways To Destroy The Relationship With Your Client

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Customers often judge us by the quality of the back-up service we offer. If everything goes well before we actually start working with them, they may see fit to buy our products and services. The proof of the pudding will be after the deal is done. If the back-up isn’t there, we may as well […]

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Why Customer Experience Is So Important For Your Success

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Have you a favourite restaurant? Car dealership? Clothes Shop? If you have, it’s probably because of the products they sell and the people who run it. Overall, though, we judge our favourite establishment by the experience we have when using it. These experiences build our relationships with people, companies and businesses. Relationships are made up […]

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4 Simple Steps To Build A Strong & Loyal Customer Base

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Most of us would agree that it costs considerably more to get a new customer than to maintain a loyal one. So, it follows that customer retention must be a major component of an effective marketing strategy and that’s especially true for your business. From least desirable to most desirable on the customer-relationship continuum, the […]

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3 Key Components To Build Customer Loyalty Successfully

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There is a saying that customer satisfaction is useless; customer loyalty is priceless. This is well-explained when you consider a familiar scenario. Have you ever visited a restaurant and been ‘satisfied’ and yet never gone back there? I guess you have. If the restaurant measured their success by satisfied customers, they might end up being […]

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