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	<title>Sales Blog - MTD Sales Training - Sean McPheat &#187; Email Selling</title>
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	<description>Learn how to improve your sales and close more deals!</description>
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		<title>Even After All Of This “Web Stuff” You Still Need To Engage With Your Prospects</title>
		<link>http://www.mtdsalestraining.com/mtdblog/even-after-all-of-this-web-stuff-you-still-need-to-engage-with-your-prospects.html</link>
		<comments>http://www.mtdsalestraining.com/mtdblog/even-after-all-of-this-web-stuff-you-still-need-to-engage-with-your-prospects.html#comments</comments>
		<pubDate>Wed, 18 Jan 2012 08:00:26 +0000</pubDate>
		<dc:creator>Sean McPheat</dc:creator>
				<category><![CDATA[Cold Calling Technique]]></category>
		<category><![CDATA[Communication Skills]]></category>
		<category><![CDATA[Email Selling]]></category>
		<category><![CDATA[MTD Water Cooler]]></category>
		<category><![CDATA[effective follow-up]]></category>
		<category><![CDATA[email selling approach]]></category>
		<category><![CDATA[following up with prospects]]></category>
		<category><![CDATA[phone phobia]]></category>
		<category><![CDATA[setting appointments]]></category>

		<guid isPermaLink="false">http://www.mtdsalestraining.com/mtdblog/?p=4570</guid>
		<description><![CDATA[You made the initial contact through LinkedIn. You then directed the prospect to your company website for additional information. You emailed more documentation and now it is time to call to set an appointment. Fear begins to set in. Will you face a strong gatekeeper screen? Will the prospect have time to talk? Will your [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mtdsalestraining.com/mtdblog/following-up-on-leads-via-email-is-good-but-sometimes-you-need-to-pick-up-the-telephone.html"><img class="alignleft size-full wp-image-4582" title="Email VS Phone" src="http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2012/01/Email-VS-Phone-Stuart-Miles1.jpg" alt="" width="324" height="324" /></a>You made the initial contact through <a href="http://www.mtdsalestraining.com/mtdblog/linkedin-for-business.html" target="_blank">LinkedIn</a>. You then directed the prospect to your company website for additional information. You emailed more documentation and now it is time to call to set an appointment. Fear begins to set in. Will you face a strong gatekeeper screen? Will the prospect have time to talk? Will your voice present the wrong image and ruin the sales process?</p>
<p>Right before your eyes, the phone seems to be growing larger, heavier and you wonder if it is your imagination, or if the handset suddenly grew teeth! You begin to think that maybe it is a good idea to try to set the appointment by email as well.</p>
<p>Depending on your business model and <a href="http://www.mtdsalestraining.com/mtdblog/how-to-design-an-effective-sales-process-step-i-the-total-time.html" target="_blank">sales process</a>, perhaps a purely or mostly e-selling process makes sense. However, for most sales people, the telephone is still an indispensable part of the sales process, and using too much email has increased their <a href="http://www.mtdsalestraining.com/mtdblog/how-to-eliminate-phone-phobia.html" target="_blank">phone phobia</a>.</p>
<p>Email and other e-prospecting and communication avenues are a critical part of doing business today. However, there are times when you need to put down the mouse and pick up the telephone!</p>
<p><strong>5 Reasons Why You May Still Need To Make The Call</strong></p>
<p><strong>#1. Image Is Everything</strong><br />
To truly secure your image in the mind of the prospect, especially before your first face-to-face meeting, the prospect needs to hear you voice. Sending great emails, photos and everything else, cannot replace your voice.</p>
<p><strong>#2. Personality</strong><br />
Has the prospect needs to hear your voice, you should hear his or hers as well. By speaking to the prospect, you can determine many personality traits not evident in email correspondence. Does the prospect speak very fast or slow? Is the prospect a formal, business-like person is she more laid back and casual? These are important things to know before a sales interaction, and people do not write exactly the way they talk.</p>
<p><strong>#3. Rapport</strong><br />
Once you have some insight into the prospect’s personality, you can slightly adjust your approach to match. To create rapport, you need to appear similar or familiar to the prospect. You can accomplish this in a telephone call.</p>
<p><strong>#4. Questions</strong><br />
Many questions and fact-finding methods require instant feedback. When you pose a question, often you need to know the prospect’s reaction right away to be effective. Sometimes, waiting for an answer just does not work.</p>
<p><strong>#5. Real Person, Not an Avatar</strong><br />
Until you actually speak with the buyer, you are in a sense, an avatar. That is, you are a graphic representation of your alter ego. We all know that people can represent themselves to be anything they want via a virtual environment. Pick up the telephone and put a real voice and personality behind the image.</p>
<p>Happy Selling!</p>
<p>Sean</p>
<p>Sean McPheat<br />
<a href="http://www.mtdsalestraining.com/" target="_blank">MTD Sales Training</a></p>
<p>(Image by Stuart Miles)</p>
<p><strong>Stop scratching around for sales</strong> and learn <strong>how to sell the modern way</strong> with my <strong>FREE</strong> <strong>40 minute</strong> online training session. <strong>Click on the image below </strong>to find out why <strong>you’ve got to be changing</strong> the way that you prospect and sell…</p>
<p><a href="http://www.e-selling.com/" target="_blank"><img title="eselling book" src="http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2012/01/eselling-book1-200x300.jpg" alt="" width="200" height="300" /></a></p>
<p>&nbsp;</p>
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		<title>A Major Email Blunder To Avoid</title>
		<link>http://www.mtdsalestraining.com/mtdblog/a-major-email-blunder-to-avoid.html</link>
		<comments>http://www.mtdsalestraining.com/mtdblog/a-major-email-blunder-to-avoid.html#comments</comments>
		<pubDate>Wed, 30 Nov 2011 08:00:47 +0000</pubDate>
		<dc:creator>Sean McPheat</dc:creator>
				<category><![CDATA[Email Selling]]></category>
		<category><![CDATA[e-prospecting]]></category>
		<category><![CDATA[email mistakes]]></category>
		<category><![CDATA[how to send effective emails]]></category>
		<category><![CDATA[prospecting by email]]></category>

		<guid isPermaLink="false">http://www.mtdsalestraining.com/mtdblog/?p=4247</guid>
		<description><![CDATA[In the recent post, “3 Major Issues to Remember With Email,” I highlighted a few areas that you must keep in mind when e-corresponding with your prospective customers:  1. Be prudent in sending a professional image.  Be careful not to get too relaxed and casual with email.  2. Remember that email has no emotion.  There [...]]]></description>
			<content:encoded><![CDATA[<p>In the recent post, <a href="http://www.mtdsalestraining.com/mtdblog/3-major-issues-to-remember-with-email.html" target="_blank">“3 Major Issues to Remember With Email,” </a>I highlighted a few areas that you must keep in mind when e-corresponding with your prospective customers:</p>
<p> 1. Be prudent in sending a professional image.  Be careful not to get too relaxed and casual with email. <a href="http://www.mtdsalestraining.com/mtdblog/a-major-email-blunder-to-avoid.html"><img class="alignright size-medium wp-image-4264" title="Email" src="http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2011/11/Email-300x251.jpg" alt="" width="300" height="251" /></a></p>
<p>2. Remember that email has no emotion.  There is no voice inflection or facial expression in an email.  So be sure to be clear and concise. </p>
<p>3. Don’t panic from a long response.  Delayed responses from the prospect are normal.  Don’t allow negative thoughts to take you off target.</p>
<p>With those thoughts in mind, below is a major and common blunder that causes a multitude of problems. </p>
<p><strong>Barking Up the Wrong Tree</strong><br />
While it may be an old and no longer amusing saying, it accurately describes this email issue. The problem is of going off on a long tangent on a topic or benefit for which the prospect sees no value and has no interest. </p>
<p>Those who still <a href="http://www.mtdsalestraining.com/mtdblog/pull-rather-than-push-for-successful-selling.html" target="_blank">pitch benefits </a>instead of pull out problems, suffer with this email blunder the most.  The typical sales person inundates the prospect with all of the great features and benefits of their product or service.  The quandary is that benefits are not solutions, and you cannot present a solution until you find a need, and you cannot find a need until you unearth the problem.  The benefits of your product are only true benefits to the customer if they solve a problem.</p>
<p><strong>No Feedback</strong><br />
In a face-to-face sales interaction and even on the telephone, the sales person can quickly note when the prospect has no interest in a particular benefit, and therefore can drop the subject and move on to something else.  In an email however, there is no immediate feedback, and the sales person is likely to go on and on about a particular product feature which is of no value to the customer. </p>
<p>As an example, in a face-to-face or telephone sales interaction, the sales person begins to talk about how her service will also help increase their web traffic.  Immediately the prospect informs her that they do not have a problem with traffic; in fact, they have more leads than they can handle.  The sales person adapts and moves in another direction.  In an email, this same sales person may go on for paragraphs or even pages about increasing web traffic.</p>
<p><strong>Pull Out Problems</strong><br />
Like in all sales interactions, you need to ask questions and uncover problems.  Unless you have already determined that the prospect has real interest in the area, do not be long winded.  Keep it short and sweet.   </p>
<p>Stop and confirm the issue, verify the problem and make sure that what you are talking about is indeed a potential solution. And don&#8217;t forget, if it&#8217;s ending up a game of &#8220;email tennis&#8221; wouldn&#8217;t it be a lot easier to arrange a call?!</p>
<p>Happy Selling!</p>
<p>Sean</p>
<p>Sean McPheat<br />
Bestselling Author, Sales Authority &amp; Speaker On Modern Day Selling Methods </p>
<p><a href="http://www.mtdsalestraining.com/" target="_blank">MTD Sales Training</a></p>
<p>Have you downloaded my latest report<strong> “The Sales Person’s Crisis”? </strong>Over 10,000 sales pros have.</p>
<p><strong>Click on the image below </strong>to find out why you’re very existence as a sales person is in doubt…</p>
<p><a href="http://www.salescrisis.com/"><img title="Sales Persons Crisis" src="http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2011/01/Sales-Persons-Crisis8.jpg" alt="" width="197" height="254" /></a></p>
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		</item>
		<item>
		<title>3 Major Issues to Remember With Email</title>
		<link>http://www.mtdsalestraining.com/mtdblog/3-major-issues-to-remember-with-email.html</link>
		<comments>http://www.mtdsalestraining.com/mtdblog/3-major-issues-to-remember-with-email.html#comments</comments>
		<pubDate>Mon, 28 Nov 2011 08:00:15 +0000</pubDate>
		<dc:creator>Sean McPheat</dc:creator>
				<category><![CDATA[Email Selling]]></category>
		<category><![CDATA[Prospecting]]></category>
		<category><![CDATA[e-prospecting]]></category>
		<category><![CDATA[email mistakes]]></category>
		<category><![CDATA[how to send effective emails]]></category>

		<guid isPermaLink="false">http://www.mtdsalestraining.com/mtdblog/?p=4212</guid>
		<description><![CDATA[Let’s face it: Today nearly every successful sales process has to include some kind of email correspondence between buyer and seller.  Somewhere along the line, the sales person will have to contact the prospect via electronic or other virtual means and most often, it will be in the form of email, even if it&#8217;s to thank [...]]]></description>
			<content:encoded><![CDATA[<p>Let’s face it: Today nearly every successful sales process has to include some kind of <a href="http://www.mtdsalestraining.com/mtdblog/3-important-tips-on-sending-emails-during-the-sales-process.html" target="_blank">email correspondence </a>between buyer and seller.  Somewhere along the line, the sales person will have to contact the prospect via electronic or other virtual means and most often, it will be in the form of email, even if it&#8217;s to thank the prospect for meeting them.</p>
<p>However, sending email presents some serious challenges and opens the doors for major potential problems.  Below are three critical issues you need to keep in mind when sending email. </p>
<p><strong>#1: The Image</strong><br />
All sales professionals know and understand the importance of communicating a trustworthy and professional image to the prospect throughout the sales process, especially in the beginning stages.  In a face-to-face meeting, sales people focus on presenting the right image. Even on the <a href="http://www.mtdsalestraining.com/mtdblog/the-3-best-cold-calling-tips-ever.html" target="_blank">telephone</a>, most understand the importance of using the voice to send the correct image.  In email however, too many sales people seem to forget this important fact.  Sending a professional email is not the same as sending a text to your friend.  Image really is everything.  Keep that in mind.</p>
<p><strong>#2: No Emotion</strong><br />
Remember that an email lacks emotion.  When communicating with voice and visual, your tone, pace, facial expression and other factors become part of the message.  In an email, the receiver has no sense of HOW you are saying WHAT you are saying.  This makes it far too easy for the prospect to misinterpret your meaning. </p>
<p><strong>#3: Long Response Time</strong><br />
During a telephone or in person meeting, responses from the prospect come instantly.  Through email, responses can come after several minutes, days or even longer.  This often causes the sales person’s imagination to create all sorts of nonexistent problems and can alter the nature of future responses.  Here&#8217;s an example:</p>
<p><strong>Face to Face Interaction&#8230;</strong></p>
<p>Sales Person:           “So Steve, is this the exact model you had in mind for the plant?”</p>
<p>Prospect:                  “Yes. That’s exactly the one.”</p>
<p>Sales Person:           “Great.  And do the voltage and exchange rates match your needs?”</p>
<p>Prospect:                  “Oh, yeah.  This could work out just fine.”</p>
<p>Sales Person:           “Now Steve, this is our rate for this model including the one year service agreement.  Is that what you had in mind?”</p>
<p>Prospect:                  “Yeah.  That’s about what I figured&#8230;”</p>
<p><strong>Email Interaction&#8230;</strong></p>
<p>Sales Person Sends:   “Steve, I sent you the information on my suggested model for the plant.  Is that the one you had in mind?” </p>
<p>Prospect Responds within minutes: “Yes. That’s exactly the one I was thinking about.”</p>
<p>Sales Person sends right back:    “Great.  And do the voltage and exchange rates match your needs?”</p>
<p>Prospect Responds within minutes: “Yes. The parameters all fit our specs.”</p>
<p>Sales Person sends right back:    “Below are our rates for the model, including the service agreement.  Is that what you had in mind as well?”</p>
<p>No response.  Twenty minutes later, still no response.  An Hour goes by, nothing.  Fear sets in and the sales person begins to panic.  What happened?  Is the price too high?</p>
<p>Sales Person sends:    “As I mentioned before Steve, we have other options if that pricing doesn’t work for you&#8230;”</p>
<p>The prospect simply stepped out of the office!</p>
<p>Understand that delayed responses are a part of email communication.</p>
<p>Projecting the right image in an email is critical. Place a comma in the wrong place and your whole message can be taken out of context!</p>
<p>Remember. there is no emotional context or voice inflection and long responses are normal so if you&#8217;re playing &#8220;email tennis&#8221; it might be best just to pick up the telephone (remember them?!)</p>
<p>Posting soon:<br />
<strong>How to avoid email blunders. </strong></p>
<p>Happy Selling!</p>
<p>Sean</p>
<p>Sean McPheat<br />
Bestselling Author, Sales Authority &amp; Speaker On Modern Day Selling Methods </p>
<p><a href="http://www.mtdsalestraining.com/" target="_blank">MTD Sales Training</a></p>
<p>Have you downloaded my latest report<strong> “The Sales Person’s Crisis”? </strong>Over 10,000 sales pros have.</p>
<p><strong>Click on the image below </strong>to find out why you’re very existence as a sales person is in doubt…</p>
<p><a href="http://www.salescrisis.com/"><img title="Sales Persons Crisis" src="http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2011/01/Sales-Persons-Crisis8.jpg" alt="" width="197" height="254" /></a></p>
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		<title>3 Important Tips on Sending Emails During the Sales Process</title>
		<link>http://www.mtdsalestraining.com/mtdblog/3-important-tips-on-sending-emails-during-the-sales-process.html</link>
		<comments>http://www.mtdsalestraining.com/mtdblog/3-important-tips-on-sending-emails-during-the-sales-process.html#comments</comments>
		<pubDate>Thu, 01 Sep 2011 08:00:22 +0000</pubDate>
		<dc:creator>Sean McPheat</dc:creator>
				<category><![CDATA[Email Selling]]></category>
		<category><![CDATA[how to send effective emails]]></category>

		<guid isPermaLink="false">http://www.mtdsalestraining.com/mtdblog/?p=3143</guid>
		<description><![CDATA[Corresponding with your prospects via email messaging during the sales process is often necessary, yet can cause some serious problems. Misunderstandings and mistakes can cost you sales and money. It is vital that your email correspondence is clear, concise and effective. Below are three important email tips that will help you maintain continuity and flow [...]]]></description>
			<content:encoded><![CDATA[<p>Corresponding with your prospects via <a href="http://www.mtdsalestraining.com/mtdblog/how-to-respond-to-emails.html" target="_blank">email </a>messaging during the sales process is often necessary, yet can cause some serious problems. Misunderstandings and mistakes can cost you sales and money. It is vital that your email correspondence is clear, concise and effective. Below are three important email tips that will help you maintain continuity and flow during the <a href="http://www.mtdsalestraining.com/mtdblog/increase-the-amount-of-sales-you-close-without-increasing-your-closing-average.html" target="_blank">sales process</a>.</p>
<p><strong>Keep it Short and Sweet</strong><br />
One of the main problems sales people have with email is that they tend to write too much. You hit on two, three or even four or more topics within the same body of text. While often these topics, ideas or thoughts can be seemingly small, when you group them together in one text, it causes a problem.</p>
<p>When speaking with a prospect in person, you may cover several items in a single statement. However, when doing this, the prospect always has the opportunity to interject with a question, a thought or even an objection to the matter.  In addition, you are there to see the prospect’s reaction to what you have just said. If the prospect’s facial expression changes as you are speaking, you are able to stop and inquire.  The prospect can interject even on the telephone.</p>
<p>In an email, you must remember that the prospect has no way to interrupt your statement and you have no visual or audible clues to their need or desire to do so. So, keep your emails short. Try to cover only one topic or idea of discussion at a time.</p>
<p>Think this way: if you were speaking with the prospect face-to-face, where would you pause or look the prospect in the eyes for confirmation, acceptance or response? Think of those moments that you would pause, just long enough for the prospect to respond. It is at those points that you want to end your emails. Conclude that message as a “portion” of the entire message. Clarify and confirm one piece of information at a time.</p>
<p><strong>Assume Nothing: Rephrase and Reconfirm Everything</strong><br />
Another real problem with email is that there is no voice inflection. You cannot hear <em><strong>how</strong></em> the prospect said what they said. This leads to misunderstanding and costly problems. As an example, the prospect emails this:</p>
<p>“Well, with our current situation, I think I will have to wait just a little while on this project.”</p>
<p>The sales person assumes this is an objection and begins to react and respond as such. When in fact, the prospect meant she would have to wait a week or so. Instead of closing this week, she will have to close next week. If you could have heard the prospect’s voice, it may have sounded like this:</p>
<p>“Well, with our current situation, I think I will have to wait just a <em><strong>little</strong></em> while on this project.”</p>
<p>With the voice inflection on the word “little,” the sales person would have known that prospect was not objecting to the deal, only to a bit of time.</p>
<p>Do not assume anything. Rephrase the statement, send it back and ask to clarify.</p>
<p>Prospect’s Email: “Well, with our current situation, I think I will have to wait just a little while on this project.”</p>
<p>Sales Person’s Email: “Susan, I am not sure I understand exactly what you mean by a little while. Are your referring to waiting a few days, a month or putting off the project indefinitely? Could you please clarify your thoughts?”</p>
<p><strong>End With a Question</strong><br />
Lastly, in sending effective email messages, is to try to conclude most of your emails with a question. Conclude your text with some question to which you wish the prospect to respond. Of course, there are times not to do this as when you both have agreed to a meeting and the prospect’s last text is something like, “I’ll see you next week.”</p>
<p>However, during the back and forth e-conversation, do not assume the prospect will respond to a non-question. If you are looking for a response, then end the email with a direct question.</p>
<p>Keep it short and sweet<br />
Assume Nothing: Rephrase and Reconfirm Everything and<br />
End With a Question</p>
<p>And you’ll have more email success.</p>
<p>Happy Selling!</p>
<p>Sean</p>
<p>Sean McPheat<br />
<a href="http://www.mtdsalestraining.com/" target="_blank">MTD Sales Training</a></p>
<p>Have you downloaded my latest report<strong> “The Sales Person’s Crisis”? </strong>Over 10,000 sales pros have.</p>
<p><strong>Click on the image below </strong>to find out why you’re very existence as a sales person is in doubt…</p>
<p><a href="http://www.salescrisis.com/"><img title="Sales Persons Crisis" src="http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2011/01/Sales-Persons-Crisis8.jpg" alt="" width="197" height="254" /></a></p>
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		<title>Moving From Face To Face To Email Selling</title>
		<link>http://www.mtdsalestraining.com/mtdblog/moving-from-face-to-face-to-email-selling.html</link>
		<comments>http://www.mtdsalestraining.com/mtdblog/moving-from-face-to-face-to-email-selling.html#comments</comments>
		<pubDate>Mon, 16 Nov 2009 09:45:49 +0000</pubDate>
		<dc:creator>Sean McPheat</dc:creator>
				<category><![CDATA[Email Selling]]></category>
		<category><![CDATA[email selling approach]]></category>
		<category><![CDATA[face to face selling]]></category>
		<category><![CDATA[selling by email]]></category>

		<guid isPermaLink="false">http://www.mtdsalestraining.com/mtdblog/?p=993</guid>
		<description><![CDATA[I received a great question from Richard who asked me about moving from a face to face to email selling sales model. Here&#8217;s what he asked: &#8220;We are trying to move our prospecting and sales processes to email selling and want to know how best to start the process. We have existing longstanding clients who [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2009/11/arrow.jpg"><img src="http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2009/11/arrow.jpg" alt="" title="Email Selling" class="alignnone size-medium wp-image-994" /></a></p>
<p>I received a great question from Richard who asked me about moving from a face to face to email selling sales model. Here&#8217;s what he asked:</p>
<p><em><strong>&#8220;We are trying to move our prospecting and sales processes to email selling and want to know how best to start the process.  We have existing longstanding clients who have become accustomed to in-person contact with us. Any advice would be appreciated&#8221;</strong></em></p>
<p>Ok, here are my general thoughts on this for you to ponder over!</p>
<p>There are two areas you need to look at to kick things off.</p>
<p>1. You need to define your new email sales process for new prospects</p>
<p>2. You need to have a migration plan for your existing clients</p>
<p>In terms of the new process then that&#8217;s pretty easy because they will know no-different.</p>
<p>But in terms of your existing client base (and I assume that they are currently making you the majority of your revenue) then you need to &#8220;give&#8221; them something in return for the new model.</p>
<p>Personally, if I were in your position I would meet with them face to face to explain the reasons why you are doing what you are doing. Is it to keep costs down that you can then pass on to your clients? Is it to give a better service?</p>
<p>Never communicate these reasons in an email. It will be very cold and can be mis-understood.</p>
<p>Instead, face to face it is. Then you need to work out a concession for them.</p>
<p>What&#8217;s it going to be?</p>
<p>You see, less work for you (i.e email interactions instead of F2F) might mean more work for them (more searching on your site, anwering emails)</p>
<p>So you need a sweetner of which only you can know what that is.</p>
<p>Example:<br />
&#8220;John, I wanted to come and see you in person today to go through some of the changes that we are making at ABC. We&#8217;ve restructured ourselves so we can serve you better. It will mean a small change in the way that we do business but the ultimate benefit will be that you can get your hands on our products and services a lot quicker, it will save you time and the fees that you&#8217;ve been paying in the past will be reduced too&#8221;</p>
<p>Now, who isn&#8217;t going to be receptive to that!</p>
<p>Hopefully you get where I am coming from on this. I&#8217;ll leave it up to you to fill in the blanks!</p>
<p>Happy selling.</p>
<p>Sean</p>
<p>Sean McPheat<br />
The UK&#8217;s #1 Authority On Modern Day Selling<br />
<a href="http://www.mtdsalestraining.com">MTD Sales Training</a><br />
MTD <a href="http://www.mtdsalestraining.com/mtdblog">Sales Blog</a></p>
<p>Have you downloaded my latest report yet? <strong> &#8220;The Sales Person&#8217;s Crisis&#8221; </strong>has been downloaded by over 10,000 sales pros and entrepreneurs. Don’t miss this unique report that lifts the lid on modern day selling!</p>
<p><strong>Click on the image below </strong>to find out why you&#8217;re very existence as a sales person is in doubt&#8230;</p>
<p><a href="http://www.salescrisis.com"><img src=" http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2009/09/wirespiral.jpg" alt="" title="The Sales Person&#039;s Crisis" class="alignnone size-medium wp-image-817" /></a></p>
]]></content:encoded>
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		<title>Should You Declare Email Bankruptcy?</title>
		<link>http://www.mtdsalestraining.com/mtdblog/should-you-declare-email-bankruptcy.html</link>
		<comments>http://www.mtdsalestraining.com/mtdblog/should-you-declare-email-bankruptcy.html#comments</comments>
		<pubDate>Thu, 05 Nov 2009 22:50:47 +0000</pubDate>
		<dc:creator>Sean McPheat</dc:creator>
				<category><![CDATA[Email Selling]]></category>
		<category><![CDATA[declare email bankruptcy]]></category>
		<category><![CDATA[email bankruptcy]]></category>

		<guid isPermaLink="false">http://www.mtdsalestraining.com/mtdblog/?p=880</guid>
		<description><![CDATA[Go and take a look at your inbox&#8230; Are you on top of your emails or are your emails in complete control of you? I&#8217;ve just got off the phone with one of my best friends who just told me that he&#8217;s declared himself email bankrupt! He found it to be very liberating! He&#8217;s heavy [...]]]></description>
			<content:encoded><![CDATA[<p>Go and take a look at your inbox&#8230;</p>
<p>Are you on top of your emails or are your emails in complete control of you?</p>
<p>I&#8217;ve just got off the phone with one of my best friends who just told me that he&#8217;s declared himself email bankrupt!</p>
<p>He found it to be very liberating!</p>
<p>He&#8217;s heavy into social media and was 344 emails behind! And as quickly as he was answering them then he was receiving others. The figure was 190 last week and he&#8217;s been spending all day just answering emails and getting nothing else done.</p>
<p>So he declared himself email bankrupt by deleting all of the emails in his inbox and by starting again.</p>
<p>Of course I&#8217;m sure he skimmed them to identify the important ones etc before pressing the &#8220;D&#8221; button but all of those emails he was hanging onto &#8220;just in case&#8221; went! Of course you can archive them etc</p>
<p>So if you&#8217;ve got thousands of emails in your inbox just get rid! And if you&#8217;re hundreds of emails behind just declare yourself &#8220;Email Bankrupt&#8221; because you&#8217;re never going to get rid of them!</p>
<p>You can then start over again&#8230;..until the next time that is! <img src='http://www.mtdsalestraining.com/mtdblog/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Sean</p>
<p>Sean McPheat<br />
The UK&#8217;s #1 Authority On Modern Day Selling<br />
<a href="http://www.mtdsalestraining.com">MTD Sales Training</a></p>
<p>Have you downloaded my latest report<strong> &#8220;The Sales Person&#8217;s Crisis&#8221;? </strong>Over 10,000 sales pros have.</p>
<p>Click on the image below to find out why you&#8217;re very existence as a sales person is in doubt&#8230;</p>
<p><a href="http://www.salescrisis.com"><img src="http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2009/09/wirespiral.jpg" alt="" title="The Sales Person&#039;s Crisis" class="alignnone size-medium wp-image-817" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Sending Emails For Business Development</title>
		<link>http://www.mtdsalestraining.com/mtdblog/sending-emails-for-business-development.html</link>
		<comments>http://www.mtdsalestraining.com/mtdblog/sending-emails-for-business-development.html#comments</comments>
		<pubDate>Wed, 03 Sep 2008 14:46:59 +0000</pubDate>
		<dc:creator>Sean McPheat</dc:creator>
				<category><![CDATA[Email Selling]]></category>

		<guid isPermaLink="false">http://www.mtdsalestraining.com/mtdblog/?p=183</guid>
		<description><![CDATA[Do you send emails out to prospects? Do you send follow up emails to leads you&#8217;ve met? If so, read on&#8230; I received a great email the other day. The salesman who sent it was asking me whether I knew where to find some stats/websites on email opening rates etc. Here&#8217;s the questions: Hi Sean, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Do you send emails out to prospects? </strong></p>
<p>Do you send follow up emails to leads you&#8217;ve met?</p>
<p>If so, read on&#8230;</p>
<p>I received a great email the other day. </p>
<p>The salesman who sent it was asking me whether I knew where to find some stats/websites on email opening rates etc.</p>
<p>Here&#8217;s the questions:</p>
<p>Hi Sean,</p>
<p>Do you have any stats/know of any websites that provide stats in terms of: </p>
<p>How many seconds in general do top CEO’s/VP’s spend in reading emails before deciding if its worth the time to read on?</p>
<p>How many will take the time to open one attachment, let alone two?</p>
<p>If you are a new <a href="http://www.mtdsalestraining.com">Sales person</a>, would you mention in your email that you are new to the Company or is it better left unsaid? </p>
<p>Is it a good idea to use a video during a <a href="http://www.mtdsalestraining.com/mtdblog/category/sales-tips">sales presentation</a>? Or would the video be a distraction and detract from your sales pitch i.e. you should be able to convey whatever you need personally, than playing a video demonstrating a service. “We sell quality as a service” </p>
<p>In terms of a subject line which one will get a better response/read? </p>
<p>Stopped by to see you at Show &#8211; Improve the quality of &#8220;ABC&#8221; with &#8220;MY COMPANY&#8217;S SERVICE/PRODUCT&#8221; (After meeting them at a show and sending a reminder to them)</p>
<p>OR</p>
<p>&#8220;MY COMPANY NAME&#8221; – We change the QUALITY of your &#8220;ABC&#8221; and INCREASE your Sales! </p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>Here are my replies:</p>
<p>Do you have any stats/know of any websites that provide stats in terms of</p>
<p><strong>How many seconds in general do top CEO’s/VP’s spend in reading emails before deciding if its worth the time to read on?</strong></p>
<p>Well, if they even get to read your email in the first place they will read your title in the subject line and if it appeals they’ll open it and if not – CLICK! It’s gone to the trash folder!</p>
<p>A lot of gatekeepers filter emails and are under strict instructions to delete all sales and marketing emails!</p>
<p>Your headline in the subject line is the most important thing you can ever write in an email because if it doesn’t get opened you’re done!</p>
<p>How many will take the time to open one attachment, let alone two?</p>
<p>Don’t send attachments in a first email. These are busy people and you are just giving them more work! It just doesn’t make sense to give them more work. You&#8217;re nuts of you do this!</p>
<p>CLICK! DELETE!</p>
<p><strong>If you are a new Sales person, would you mention in your email that you are new to the Company or is it better left unsaid?</strong></p>
<p>Never say you are new. As a prospect I want someone who is experienced to deal with me! Ideally I&#8217;d want to deal with your Director so when you tell me you are fresh out of Uny what does that tell me?</p>
<p><strong>Is it a good idea to use a video during a sales presentation? Or would the video be a distraction and detract from your sales pitch i.e. you should be able to convey whatever you need personally, than playing a video demonstrating a service. “We sell quality as a service”</strong></p>
<p>Personally I have about 4 or 5 different approaches and I don’t know which one I will use until I have spent about 20 minutes with the prospect. </p>
<p>I tailor my approach depending upon how they buy and what their preferences are.</p>
<p>If they like gizmos and widgets and are &#8220;hi tech&#8221; out comes the laptop. If they are &#8220;belt and braces&#8221; prospects I&#8217;ll use another approach and so should you.</p>
<p>Don&#8217;t show up and throw up. I hate the term &#8220;pitch&#8221;.</p>
<p>Instead, go with the flow and be prepared to change direction at anytime.</p>
<p><strong>In terms of a subject line which one will get a better response/read?</strong></p>
<p><em><strong>Stopped by to see you at the show &#8211; Improve the quality of your &#8220;ABC&#8221; with &#8220;MY COMPANY PRODUCT/SERVICE&#8221; (After meeting them at a show and sending a reminder to them)</p>
<p>OR</p>
<p>&#8220;MY COMPANY&#8221; – We change the QUALITY of your &#8220;ABC&#8221; and INCREASE your Sales! </strong></em></p>
<p>NEITHER!</p>
<p>Too salesy and they will just get deleted.</p>
<p>Are you bulk sending or 1 by 1? </p>
<p>If the former I’d use the following in the subject line title:</p>
<p>Hi James, here&#8217;s that report I told you about at Olympia…</p>
<p>REMEMBER THIS:</p>
<p><strong>The objective of the SUBJECT line is to make a sale. </strong></p>
<p>But not as you may think! </p>
<p>The only sale you want to make is to get your <strong>EMAIL OPENED AND READ</strong></p>
<p>That&#8217;s the only sale you want to make at this stage!</p>
<p>Happy Email Selling</p>
<p>Sean</p>
<p>Sean McPheat<br />
Managing Director<br />
MTD <a href="http://www.mtdsalestraining.com">Sales Training</a></p>
<p>Telephone:<br />
0800 849 6732</p>
<p>Have you downloaded my latest report yet? <strong> &#8220;The Sales Person&#8217;s Crisis&#8221; </strong>has been downloaded by over 10,000 sales pros and entrepreneurs. Don’t miss this unique report that lifts the lid on modern day selling!</p>
<p><strong>Click on the image below </strong>to find out why you&#8217;re very existence as a sales person is in doubt&#8230;</p>
<p><a href="http://www.salescrisis.com"><img src=" http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2009/09/wirespiral.jpg" alt="" title="The Sales Person&#039;s Crisis" class="alignnone size-medium wp-image-817" /></a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>How To Respond To Emails</title>
		<link>http://www.mtdsalestraining.com/mtdblog/how-to-respond-to-emails.html</link>
		<comments>http://www.mtdsalestraining.com/mtdblog/how-to-respond-to-emails.html#comments</comments>
		<pubDate>Fri, 22 Aug 2008 08:14:31 +0000</pubDate>
		<dc:creator>Sean McPheat</dc:creator>
				<category><![CDATA[Email Selling]]></category>

		<guid isPermaLink="false">http://www.mtdsalestraining.com/mtdblog/?p=169</guid>
		<description><![CDATA[How To Respond To Email Enquiries Sending a simple email reply to a prospect or a customer seems to be the easiest and quickest way to communicate in business. However, this daily form of communication has some serious inherent problems that if overlooked can cost you money and time. Effective communication involves much more than [...]]]></description>
			<content:encoded><![CDATA[<p><strong>How To Respond To Email Enquiries</strong></p>
<p>Sending a simple email reply to a prospect or a customer seems to be the easiest and quickest way to communicate in business.  However, this daily form of communication has some serious inherent problems that if overlooked can cost you money and time.  </p>
<p><a href="http://www.mtdsalestraining.com/mtdblog/how-to-develop-communication-skills.html">Effective communication </a>involves much more than words.  Voice inflection, tone, pace of speech, body language and facial expression are all vital components of communicating and are missing in email correspondence. The result is miscommunication, misunderstanding and missed sales opportunities. As a professional sales person, you need to spend as much time practicing and perfecting your email communication methods as you do in communicating on the telephone and in person.  This template offers some basic guidelines to help you create clear and effective emails that do what email is supposed to do: convey a clear, simple and effective message</p>
<p><strong>The Email Problems</strong><br />
First, let us examine some of the problems with email.  Then we will explore the solutions and finally we will design a checklist for you to ensure that your email communication stays on track. </p>
<p><strong>1. Lack of Emotion:  </strong><br />
The most evident problem with email is that there is no way to effectively convey emotion and feelings.  The written word is not the same as the spoken word.  In a face-to-face conversation or even on the telephone, your tone of voice and changes in the “pitch” of your voice convey your feelings.  In a face-to-face conversation, your body language and facial expression do the same.  Likewise, while you are speaking to a customer in person, you have visual feedback and clues as to the effectiveness of your words.   As you are writing an email, in your own mind, you know what you “mean” when you write a sentence: you know your intent. However, the reader will often receive a different meaning.   Sending emails that correctly convey exactly what you “mean” requires skill and practice. </p>
<p><strong>2. Response Time: </strong><br />
During an in-person or telephone conversation, responses are instant.   That is, as you speak or ask questions, the answers come immediately.  With email, the responses can come over a period of minutes, hours, days or even longer.  This often causes both parties to “read” some meaning or intent in the timing of the response, especially when the timing changes in the middle of the communication.  As an example, you send an email to a prospective customer with information on your services and the prospect responds within a few minutes with some questions. You reply answering the questions also quickly and again, the prospect emails within a minute or two.  Then, you send an email regarding the price of your services and there is no response.  You wait, and after two hours, still no reply.  What does this mean?  Usually it does not mean anything.  However, this delayed or change in response time will often conjure up false images on both sides of the message. </p>
<p><strong>3. Delayed or Suppressed Feedback:  </strong><br />
On the telephone and face-to-face, the parties involved have instantaneous feedback to the message as it develops.  During a face-to-face meeting, you mention that your company has an option for customers to receive overnight delivery at an additional cost to their normal service.  However, you notice that the customer frowns and shakes his head as indicating he is not interested in such a service.  You may instantly change direction and move on to other options.  The instant feedback you received from the customer kept the conversation on track.  However, in an email, if you were writing to the customer about this overnight service, the customer cannot give you an indication of his lack of interest. In your email, you continue on about this service, perhaps for several paragraphs because there is no opportunity for immediate feedback.   This problem causes many email messages to get off track and then continue on a negative tangent. </p>
<p><strong>4. Getting the Customer to Respond:  </strong><br />
Getting people to respond to your emails in a timely fashion can be a major problem.  Often you find yourself “stuck” because the customer or prospect has not responded to your last email.  You do not want to push to hard and continue sending emails without a response.  You do not know the reason for the lack of response.  The <a href="http://www.mtdsalestraining.com">sales process </a>comes to a halt as you try patiently to wait for the prospect to respond.  You anxiously wait for the prospect to say something, anything.   </p>
<p><strong>5. Presenting a Professional Image:  </strong><br />
In person, to assure the customer of your professionalism is simple since the client can actually see you and your surroundings.  Projecting a professional image on the telephone is more complex, but with proper training is also achievable.  Presenting a professional image via email also requires skill and practice.  One ill-conceived email message can destroy your company image and cost you sales. </p>
<p><strong>The Email Solutions</strong><br />
Following these guidelines will help you consistently manage your email correspondence with prospects and customers. </p>
<p><strong>Consistent Response Time – </strong>Maintain a consistent response time with prospects and customers.  If you are in a position to respond immediately to your emails, then of course you should do so. However, many people cannot do this.  You need to figure out an average response time and stick to this time when communicating with customers. If your customer becomes accustomed to hearing back from you in a matter of minutes, then do whatever is necessary to maintain that.   If your customer usually hears from you the next day, then maintain this.   Try not to alter the usual timing of your response. This will prevent unnecessary and incorrect assumptions as to the motive behind changes in response time.  Also, if you are in the middle of an email conversation, where you are going back and forth with immediate responses, inform the recipient when you have to leave.  If you are responding immediately, then have to leave your computer, inform the other party that you will be unable to respond or have your email system auto-respond informing the customer that you have stepped out of the office. </p>
<p><strong>One Step at A Time – </strong>It is very easy in an email to cover several topics or points in a single message.  While this may appear to save time, it will often cause confusion.  Try to limit emails to one or two main topics.   If you must include many ideas in one message, bullet point or number each topic, leaving space for the recipient to respond to each individually.  Do not run the whole thing together in one massive message.</p>
<p><strong>Pause and Ask for Responses – </strong>In conjunction with the above tip, you also want to leave the room and wait for a response to different points. When constructing your email, think of what you would do if you were the recipient.  If there are times when you would look for some type of verbal or non-verbal response from the customer, then stop in your email and ask for a response.  In other words, you may want to take one large email and break it down into smaller ones.  Allow as much opportunity for the customer or prospect to respond.  </p>
<p><strong>Build Value – </strong>Always include some value building statements or facts to your email.  If just answering a question, add some value building statements to the answer.   </p>
<p><strong>Continue Selling – </strong>Even if your correspondence is with current customers, always continue to SELL your product. Continue to uncover problems and help your customer see that the product they bought is the best.  Always continue to sell the product even after the sale. </p>
<p><strong>Conclude with an EASY Question – </strong>To help motivate people to respond to your emails, end each with a question that will not require much effort to answer.   When answering a customer’s question, after you have done so, you might conclude with asking the customer if the answer is sufficient.  As an example:</p>
<p>“Jenny, I hope I was able to answer your questions to your satisfaction.  I can supply some additional information on this subject, if you wish.  Was the answer sufficient or would you like more material?” </p>
<p>Also, if you know that the answer to your question requires significant effort or a major decision on the part of the customer, and then asks for an interim contact. </p>
<p>“Susan, I realise that this will take you and your mangers some time to decide, so should I get back to you next Tuesday or would you rather I wait until Friday?” </p>
<p>This will prompt Susan to respond even if it is to say, don’t call me until the following week.   </p>
<p><strong>Write, Do Not Talk – </strong>Construct emails as if you are writing, not speaking.  Keep in mind that the person cannot hear or see you and your emotion cannot come through.  Stop and re-read (in addition to spell checking) your message before sending it and do so with an objective view.  If there is any point that can be misconstrued, then change it and make it clear.  Do not assume that the customer will “know what you mean.”   Also, there is no place for “sarcasm” in email.   Avoid little jokes and otherwise humorous remarks and statements that you think the customer will understand.   Leave out the “emotion-cons” and little symbols as well.  </p>
<p>Business is no place for little smiley faces!</p>
<p>Happy Email Writing!</p>
<p>Sean</p>
<p>Sean McPheat<br />
&#8220;The Leading Authority On How To Sell And Market To The Sophisticated And Sales Savvy Buyer Of Today&#8221;</p>
<p>Managing Director<br />
MTD Sales Training</p>
<p>Telephone:<br />
0800 849 6732</p>
<p>Have you downloaded my latest report yet? <strong> &#8220;The Sales Person&#8217;s Crisis&#8221; </strong>has been downloaded by over 10,000 sales pros and entrepreneurs. Don’t miss this unique report that lifts the lid on modern day selling!</p>
<p><strong>Click on the image below </strong>to find out why you&#8217;re very existence as a sales person is in doubt&#8230;</p>
<p><a href="http://www.salescrisis.com"><img src=" http://www.mtdsalestraining.com/mtdblog/wp-content/uploads/2009/09/wirespiral.jpg" alt="" title="The Sales Person&#039;s Crisis" class="alignnone size-medium wp-image-817" /></a></p>
]]></content:encoded>
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		<title>Selling Through Email</title>
		<link>http://www.mtdsalestraining.com/mtdblog/selling-through-email.html</link>
		<comments>http://www.mtdsalestraining.com/mtdblog/selling-through-email.html#comments</comments>
		<pubDate>Tue, 12 Feb 2008 22:12:07 +0000</pubDate>
		<dc:creator>Sean McPheat</dc:creator>
				<category><![CDATA[Email Selling]]></category>

		<guid isPermaLink="false">http://www.mtdsalestraining.com/mtdblog/selling-through-email.html</guid>
		<description><![CDATA[I received an interesting question the other day through email. Here it is: &#8220;Hi Sean, Scenario: I own a Virtual Business &#8211; where you are trying to get contracts for your Company based only on an email for positions/openings advertised. E.g. Writing Content for numerous online portals. An opening like this will get literally 100 [...]]]></description>
			<content:encoded><![CDATA[<p>I received an interesting question the other day through email.</p>
<p>Here it is:</p>
<p>&#8220;Hi Sean,</p>
<p>Scenario: I own a Virtual Business &#8211; where you are trying to get contracts for your Company based only on an email for positions/openings advertised. E.g. Writing Content for numerous online portals. An opening like this will get literally 100 of responses offering their company&#8217;s services to provide content. </p>
<p>Question: How do I ensure that:<br />
a. My email gets read amongst the 100&#8242;s- i.e. choosing an appropriate headline/ amount of content in my email.<br />
b. How do I ensure I get selected amongst the 100s of applicants?</p>
<p>Your help will be appreciated.</p>
<p>Thanks<br />
C&#8221;</p>
<p>Here&#8217;s what I think:</p>
<p>Statistics show that a decent email campaign will result in your email being opened about 30-40% of the time and if you have a compelling offer about 20% of those opened will click through to your link/offer/web page.</p>
<p>The question is &#8211; &#8220;How do you get them to open it&#8221; in the first place!</p>
<p>Your headline and subject line should really create some curiosity for the reader to want to open it.</p>
<p>For example, take the following headline:</p>
<p>&#8220;Proven copywriter <a href="http://www.mtdsalestraining.com/about_us.html">increases sales</a> by 40%&#8221;</p>
<p>Is much better than:</p>
<p>&#8220;Copywriter for hire&#8221;</p>
<p>You need to put some kind of benefit in the headline.</p>
<p>I would also play on what the actual work is too. For example, if the advert asks for a professional PA service to save the client some time etc then your heading should be:</p>
<p>&#8220;Professional PA Services: Saves You Time And Money&#8221;</p>
<p>Make it as specific as you can.</p>
<p>Ok, now onto your <a href="http://www.mtdsalestraining.com">sales copy </a>in the content.</p>
<p>You will want to make sure that you stress the benefits of doing business with you. Make sure you answer the following questions in your reply:</p>
<p>What makes you unique?</p>
<p>Who have you completed work for? What type of work? Results?</p>
<p>Include case studies and quotes from satisfied clients.</p>
<p>How can you help them with their problem?</p>
<p>How do you do <a href="http://www.mtdsalestraining.com/about_us.html">business</a>? (make it simple for them to buy)</p>
<p>Give them a 100% guarantee and only receive money when they are happy &#8211; this for me is very important.</p>
<p>So, there are some tips. I hope they help you C?</p>
<p>Sean Mc</p>
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