Sean McPheat Is Bringing Modern Day Selling To The ISMM This October

In no less than 6 weeks MTD Sales Training’s MD Sean McPheat will be returning to the stage at the Institute of Sales and Marketing Management’s (ISMM) Successful Selling Conference at the Ricoh Arena in Coventry on October 12th.

Following on from the success of last year’s conference where Sean keynoted to over 1,000 sales professionals on his alternative sales method known as eselling©. During his keynote, Sean showed the audience at the ISMM why they should be using social media and other internet-based services to enable better prospecting, personal branding, networking and engaging with key decision makers online.

This year Sean will be delivering his Practical Sales Clinic breakout session, in which he will be digging even deeper into the concepts behind modern day selling and showing attendees at the event exactly how they can use the power of social media in their selling to gain a real return on their investment.

Sean’s return to the Successful Selling Conference has been causing quite a stir in the local media, with the Coventry Telegraph publishing a great piece on the background behind Sean’s modern day sales approach – detailing Sean’s achievements as an entrepreneur and the owner of many successful internet-based businesses.

Sean has proven that his modern day approach to selling really does work, and he is keen to show other sales professionals and business owners in all sectors and industries exactly how they can use the Internet to improve their sales performance and generate more qualified leads for their business.

For more information on the ISMM Successful Selling Conference, including a full agenda of the day, please visit http://www.ismm.co.uk/events_successfulselling.php.

See you again soon folks,

Louise Denny

Marketing Manager

MTD Sales Training
http://www.mtdsalestraining.com

MTD’s MD Named As Top Sales Influencer For 2012

Hi all,

It’s MTD’s Marketing Manager Louise here today. I thought I’d take over the Sales Blog today as I have some interesting news about MTD Sales Training’s MD Sean McPheat.

Sean has been named as one of the Top 25 Sales Influencers For 2012, which he is obviously very excited to know. The article has been produced by OpenView Labs, who have detailed their list of top influential sales leaders on the Web today – and Sean has been named as one the most powerful thought leaders in the world of sales management, lead generation and modern day selling.

Sean shares the top spot with the likes of best-selling author Jill Konrath, author of The Sales Blog Anthony Iannarino and thought leader Sharon Drew Morgan.

Sean has been tipped as “one to watch” in 2012, so make sure you log on to the MTD Sales Blog every day to get your quick fix of expert sales knowledge.

Happy selling!

Louise

Louise Denny

Marketing Manager

MTD Sales Training

Introducing Techy Tuesdays – How To Use LinkedIn Answers To Improve The Quality Of Your Content

Introducing Techy Tuesdays!

Every Tuesday from now on I will be taking over the MTD Sales Training blog with a quick fix of interesting and innovative updates from the technological world which will help you to generate real leads and boost your sales pipeline. For those who don’t already know, I’m Louise, Sean’s Marketing Manager, and I am really looking forward to bringing you some top tips on how to prospect, network and engage with your clients via the digital world.

Our new Techy Tuesday series is designed to help sales professionals just like you to make the most of the vast range of internet-based resources and social media sites out there, by showing you how you can tap into these valuable online tools to support your business.

So, following the launch of MTD Sales Training’s new course, LinkedIn For Sales Professionals, I thought I should give you a taster of some of the great ways you can use LinkedIn to keep your pipeline full over the festive period.

A hot topic on LinkedIn that I’m particularly interested in at the minute is the LinkedIn Answers platform. LinkedIn Answers gives members to ask and answer business related questions, meaning that you can really get to the bare bones of what your prospects and potential competition think about aspects of your company, the products and services you provide, your content and even your upcoming marketing ideas. LinkedIn Answers has the potential to give you direct feedback on your business by those whose opinions you value most.

Here’s 3 top ways LinkedIn Answers can boost your business strategies:

1.       Generate content ideas

By tapping into the vast network of conversations which are going on in this platform you can uncover some truly brilliant content ideas for your blogs, webcasts and whitepapers. Some of the best content you will ever produce for your audience will stem from an idea which is either highly topical or of major interest to your target industry as a whole – and LinkedIn Answers shows you exactly what people are talking about and what topics have caught their attention as of late.

2.       Test drive your next marketing campaign

You can use LinkedIn Answers to test your next big marketing campaign on a small cross section of your desired audience before you launch an expensive and time-consuming campaign on the grand scale. By using bite sized aspects of your whole campaign – such as taglines or images – you can gain instant feedback on what people like and what they don’t, and from there you can adjust your campaign accordingly.

3.       Get your terminology right and boost SEO

It is sometimes difficult to steer clear of industry jargon when you’ve been working in the business for so long, and it can be off putting to some of your audience if they feel your content isn’t written in a way they can understand – so a key use of LinkedIn Answers is to find out what terminology your prospects are familiar with and what they understand.

By listening in to conversations on LinkedIn Answers it will give you a good idea of what key words and phrases you should be using in your own content and ad copy from the perspective of what your prospects would be comfortable receiving.  This terminology can also help massively when it comes to increasing SEO as you will be able to determine how your prospects are most likely to describe your product and service, and therefore you will be more aware of what keywords they are likely to use when searching for what you provide.

Those are just three nifty little tips for using LinkedIn Answers, but there are many more ways that you can use social media platforms such as LinkedIn to generate real value for your business, so stay tuned for future posts.

See you next week for more updates from the world of technology on another Techy Tuesday.

Regards,

Louise

Louise Denny

Marketing Manager

(Image by Mario Sundar)

MTD Launch First Sales Training Academy iPhone Application

I’m very pleased to announce the launch of the MTD Sales Training Academy iPhone Application

For just £1.79 you can now gain access to hours worth of tips, advice, audios and techniques to help you close more sales all from the comfort of your iPhone if you have one.

We are the pioneers in this field and no-one else is offering this to the level that we are.

So if you’ve got an iPhone please check it out. You can search under “sales training” or “sales tips” and up we’ll pop or you can type in the application name itself which is:
MTD Sales Training Academy

I hope it helps you whilst you’re “on the move!”

Happy Selling

Sean

Sean McPheat
MTD Sales Training

MTD Sales Training Up For Business Of The Year Award

A complete posting of self promotion this Friday as we’re up for a Business Of The Year Award for our growth this year!

In a training market that is 27% down according to CIPD, MTD have grown by 40%.

I’ve won entrepreneurial awards in the past but it would be awesome for all of the team if we won this one!

I’ll keep you informed of our progress!

Happy selling and have a great weekend

Sean McPheat
Managing Director
MTD Sales Training

Telephone: 0800 849 6732

An Interview With A Sales Jedi

I was approached by Mind Your Business magazine back in August about me featuring as their cover story for their publication.

The magazine goes out to 60,000+ corporates and they wanted to interview me about my success to date and how it all came about!

It’s very humbling to put it down on paper to revisit what you did as a kid growing up and what has shaped you as a businessperson.

Anyhow, here’s a copy of the interview.

Happy Selling

Sean
Sean McPheat
The Sales Jedi

MTD Sales Training

Telephone: 0800 849 6732

The Modern Buyer’s Prerogative

Well, it’s finally been completed!

My latest SPECIAL REPORT “The Modern Buyer’s Prerogative” is 54 pages of PRIME BEEF that will help you understand why the modern buyer of today is holding all of the aces!

Today’s modern buyer is more sales savvy than ever before so make sure you understand what makes them tick by downloading my free special report now.

Afterall, you want to keep your friends close and your enemies even closer!

CLICK HERE to download “The Modern Buyer’s Prerogative”

Sean

Sean McPheat

Sean’s Sales Improvement CD Programme Is Finally Underway!

The Sales Improvement CD Programme that will change the face of selling as we know it…

Well, after 9 months in the making, I’m finally going into the recording studios at 10:30am today to record what will be, in my humble opinion, the sales programme to change all sales programmes.

I’m not recording just one CD but instead a whole programme consisting of 10 x 60 minute CD’s.

I can’t tell you what the programme and concept is just yet for legal reasons but it’s going to provide you with the very latest cutting edge tools and approach that I have tested during the past 9 months.

It’s going to change the face of selling as we know it and it will blast yours sales into orbit.

I’m due in the studios for 5 or 6 days with an anticipated launch date of mid November so make sure you’re on one of my lists to be notified.

I’ll catch you later, probably with a sore throat!

Happy Selling

Your’s very excited…

Sean

Sean McPheat
Managing Director
MTD Sales Training

Telephone:
0800 849 6732