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Pricing

5 Reasons Why Your Prices SHOULD Be Higher Than Your Competitors

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I met a salesperson on one of our programmes who was really upset that his company had raised his product’s prices by over 3%, and hadn’t given him an explanation as to why. It was simply called ‘an inflationary mark-up’, even though inflation is actually running lower than that figure. His frustration about the situation […]

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Do You Try To Add Value? – Infographic

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When selling to the prospect it is sometimes difficult to add value and get the message across to the client of all the wonderful features your product possesses. Here is an infographic which gives you seven different tools to add to your armoury of adding value. It can give your pitch or proposal that bit of […]

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How To Avoid The Awkward Question Of Budget

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How many times have you been in conversation with a prospect and the question of budget comes up? You want to know if you’re pitching in the right ball-park, so you go right out and ask what budget they were thinking of spending. You then sigh in disappointment as you realise the solution you’re selling […]

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The Best Question to Ask When Customers Enquire About Your Price

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The whole economic world has changed in the last few years. It will never be ‘business as usual’ again. Most companies that haven’t adapted to the changes will either no longer exist or will have suffered dramatically. One thing that many salespeople tell us has risen high on the client’s agenda more than ever before […]

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The Reason You Shouldn’t Pay The Lowest Price

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I love this quote, often attributed to John Ruskin…. “There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person’s lawful prey. It’s unwise to pay too much, but it’s worse to pay too little. When you […]

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