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Sales Copy

How To Make An Impact With Sales Letters

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What’s the first thing you do when you get a sales letter? (That is, if you actually read it?!) You probably skim it through, read the headings, get a gist of what it’s trying to sell you, and then…? Well, research has shown that when a customer actually does read a sales letter, they invariably [...]

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Think About Your Own Headlines When You Sell

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You’ve probably heard a million times over that the most important part of an advert is it’s headline. Why? Well, that’s because it grabs your attention and makes you want to read on further! Well, the same can be said for your openings in what you say and the headlines that you write in your [...]

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