Use These 6 Opening Statements To Make Your Sales Interactions More Effective

Last time, we discussed how your ‘elevator speech’ could be full of mistakes and not do what it’s supposed to do, i.e. open your conversation effectively with a prospect. We covered six of those mistakes and why they shouldn’t be used early on in your discussions. Here, we cover how the elevator speech should actually be the foundation for a…

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The 4 Word Statement That ALWAYS Builds Value

When I was searching for a new car I did all the necessary research and visited a number of dealers for a test-drive that would convince me I had made the right decision. I don’t have many needs in a car….it has to do the job better than I would expect and make me feel every journey is an experience…

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22 Ways To Critique Your Sales Meetings

One of the best salespeople I ever worked with gave me a hint into his working life and what made him so successful. He once said to me, “Sean, what do you do after a sales meeting that ensures the next one will be even better?” That question struck me because, basically, I hadn’t considered it much before. I used…

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Ask Open Or Closed Questions? I Don’t Care!

Asking questions; probably THE single most important skill that you can possess as a sales professional. I’m sure you’ve attended courses in the past that cover questioning techniques and their use in the sales discussion. Many times we are told that ‘open’ questions (the ones that start with why, what, when, how, where, who, etc.) are the best ones to…

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Dealing With The Different Levels Of Stakeholders In The Buying Company

You’ll be well aware of the different levels of stakeholders in the companies you are dealing with. It will be good to categorise these so you can plan how to make each of these levels’ lives easier so it makes sense for them to choose you. The different levels will be involved in the search, evaluation, purchase and use of…

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6 Methods To Discover What Your Customer Really Thinks About You

One of my trainers had an interesting conversation with a salesperson on a recent course. The discussions revolved around how close we should get to a customer’s business and whether there is value in knowing how the customer really thinks about us. The salesperson agreed up to a point but said he didn’t know how to get this knowledge, as…

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How To Persuade The Customer To Make The Correct Decision

It’s often considered that the ability to be able to persuade someone to make a decision is a key skill in a salesperson’s armoury. For many, it means that you can sell something that maybe the customer hadn’t thought they needed and in many circles it can be an added advantage. But we need to be aware of the crossover…

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Do You Try To Add Value? – Infographic

When selling to the prospect it is sometimes difficult to add value and get the message across to the client of all the wonderful features your product possesses. Here is an infographic which gives you seven different tools to add to your armoury of adding value. It can give your pitch or proposal that bit of added depth and will more…

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How To Differentiate Between What The Customer Wants & Needs

In conversations with salespeople, we sometimes ask if they know the differences between prospects’ needs and prospects’ wants. It may sound pedantic, but it can make a real difference in presenting solutions. Oftentimes, prospects will confuse their wants with their needs and vice versa. Their needs often revolve around the business; their wants often revolve around their personal gains. For…

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How To Be “Switched On” When It Comes To Your Sales Approach

I once owned an old house and had to have it rewired. The electrics were basically shot and the place could have been a firetrap if I didn’t have something done pretty quickly. The electrician worked hard to ensure everything was correctly done and, thankfully, he did an excellent job. I asked him to explain what would happen if something…

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