What To Do When The Prospect Wants To Engage In Sensitive Talk Like Politics or Religion
Often you get that prospect that wants to get you into a conversation about a sensitive issue such as political beliefs or theology. Also, there are those prospects that wish to use you as their personal sounding board for personal views on everything from racial issues to the sexual relations.
It does not matter if your personal views on such issues are the exact opposite of the prospect’s, or if they align perfectly. Views on unrelated personal beliefs are always a bumpy and dangerous road to travel in a sales situation.
Of course, you don’t want to be rude, and closing the sale is on the top of your mind. So how do you get the prospect back on track, without throwing away your chances to close the sale? Here are a few thoughts on that subject. In every case, you want to “side-step” the issue with a quick comment and then change the subject with a question.
#1 – That’s Interesting, but Deserves More Time
Let the prospect know that the subject matter is interesting but requires far too much time and in-depth discussion to engage in now. Then change the subject with a question.
“You know Steve, that is a very interesting point of view, and it certainly deserves a lot of time to discuss. Maybe we can get into that someday, but for right now, let me ask you… Do you know exactly how many of your web hits are being converted into solid leads for your sales team?”
#2 – Too Excited About the Product
Let the prospect know that you are so engrossed in what you sell, that you cannot even think about such other topics right now.
“Sarah, I can appreciate how you feel about that. However, I am so excited about our XJ2000 software that I can hardly think about politics right now…How many servers are you running at this location, anyway?”
#3 – Your Issues, Problems Are Too Important
Inform the prospect that his or her problems and issues are your paramount concern right now and you can only focus on that.
“Susan, I understand how you feel about that issue, but right now my main concern is that you are losing a ton of money in your warehouse. My job is to help you put some of that money back into your pocket. Do you have last month’s shipping report available?”
From the warm up to the close, keep the sales process on track.
Happy Selling!
Sean
Sean McPheat
MTD Sales Training
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