Sean McPheat - “The Heavyweight Champion Of The World When It Comes To Selling To The Modern Buyer Of Today”

Hi there,

Got a bit of self indulgence here!

When delivering a keynotes speaking gig recently I was referred to as The Heavyweight Champion Of The World When It Comes To Selling To The Modern Buyer Of Today

I was flattered to be honest! But me being me I commissioned a cartoon to celebrate my new silverware! Well, ok, I didn’t win anything but I am claiming that new title!

Hope you like it!

Sean

Sean McPheat
Managing Director
MTD Sales Training

Telephone:
0800 849 6732

I’ve got something a little more light hearted for you today!

You’ve heard of various sales management styles to avoid right?

You know, like Mushroom Management!
- These sales managers keep you in the dark and feed you manure every now and then!

Well, here at MTD Sales Training we have come up with a list of management styles that are quite unique but I am sure you could put names in the frames where you work!

Have fun with it:

* THE KIPPER SALES MANAGER

Two-faced and gutless

* THE PEDESTRIAN SALES MANAGER

Look both ways before crossing them

* THE CONSTRUCTIVE SALES MANAGER

Thick as a brick!

* THE DELEGATED SALES MANAGER

“It’s your turn to drain the swamp of crocodiles Sean”

* THE SINATRA SALES MANAGER

“We will do it my way”

* THE OSTRICH SALES MANAGER

Lose your head while all around you are keeping theirs

* THE GERONIMO SALES MANAGER

Leaps on you from a great height

* THE BALLOON SALES MANAGER

Full of hot air and floats around with their head in the clouds

* THE HOBBY SALES MANAGER

Doing things they shouldn’t be doing, just because they are good at them, or because they are interested in them

* THE FROG SALES MANAGER

Hopping about from job to job and never finishing anything

* THE SEAGULL SALES MANAGER

MY FAVOURITE!

Rushes, screaming loud noises, into the room, flaps around a lot, drops a load of muck and rushes out again!

* THE JOHN WAYNE SALES MANAGER

Shoot first, ask questions later

* THE ASSASSIN SALES MANAGER

Always finds a scapegoat when things go wrong

* THE BLACK HOLE SALES MANAGER

Makes sure that your ideas and initiatives never see the light of day

I’m sure you can identify some of the above with people from your office?!

Happy Selling

Sean

Sean McPheat
Managing Director
MTD Sales Training

Telephone:
0800 849 6732

I watched a very interesting documentary on Channel 4 last night called Czech Dream.

It was about two students who decided, through effective advertising, to open a hypermarket that would never exist to see if people would get drawn in with the advertising methods and hype surrounding it’s cheap prices and dreamy world promises.

So, through TV, leaflets, radio,  billboards etc this "imaginary hypermarket" was advertised. The adverts were pretty unique in that they were simple, clean like the one below.

They would have words in Czech in the bubble above that would say "Don’t go" "Don’t pay money" and then at the bottom it would say "Opening 31st May, you’ll find out where soon"

It was pretty smart advertising and it proved the power of advertising when over 2,000 people turned up for the opening and there was no store there!

So what are the sales and marketing lessons from this?

1. Done correctly an advertising campaign can create the buzz and hype about your product

2. You need to be different in your advertising to create curiosity. They were saying "Don’t go" and "Don’t come" Everyone in the city was talking about this approach

3. It just shows you that you can have a rubbish product or even no product and still create a marketing buzz!

4. People can be easily influenced and swayed with words

Now, I’m not saying that you should scam people but there are valuable lessons to be learned here!

If you want to find out more about the Czech Dream documentary please visit: www.czech-dream.com/  it’s well worth it!

Happy Selling

Sean Mc

PS If you are interested in how to create a sales buzz during your presentations make sure you check out our sales training solutions and sales training open courses

PPS One of the most funniest things about the whole thing was that it was funded with a government grant!

I think we have all watched those movies that either act as a lesson or a warning when it comes to sales and business in general.

I’m thinking of Gordon Gheko in Wall Street and his "Greed is good" speech! I’m talking about Boiler Room and Ben Affleck’s "Group Sales Interview" speech - whilst I am sure we would all love to give that speech, in reality we’d be dragged across the hot coals by HR and personell if we did!

And then there is Alec Baldwin’s "Coffee’s for closers only" speech in the movie Glengarry Glen Ross. Alec Baldwin is from HQ and he is sent to "Motivate" and to kick in to action a bunch of real estate salepeople.

It’s enthralling watching. I wonder if you have ever come across any sales managers like this? Hopefully not!

Happy Selling

Sean Mc 

There’s strong language so be warned: