I was watching Derren Brown’s Evening Of Wonders the other night and I was amused, entertained and amazed at some of his tricks. Correction - I was amazed by ALL of his tricks.
He confesses not to be a psychic or a medium so all of his stunts and tricks are based upon:
* Suggestion
* Hypnosis
* Slight of hand
* Misdirection
* Psychology
* Showmanship
I then got to wondering!
How effective would Derren Brown be if he were a salesman?
Now I’m not suggesting that you should EVER EVER trick your prospects into buying but there are certain techniques that you can use to “get on their wavelength” and to “read them” more effectively.
You can also use hypnotic language, use certain elements of NLP and you can just use the good old fashion laws of life!
To be an outstanding sales person in the 21st Century you need to master techniques that the bog standard Jo Smith sales person would not even dream of. When you look at the list above of what Derren Brown actually uses, I’ve highlighted the areas that I recommend that you look further into to give you the sales edge.
Remember, sales is not about manipulation. i.e getting them to do something that is not in their best interestd. You have to believe that your product or service is right for them. Then and only then should you use techniques such as these to connect with your prospects and clients to close the deal.
Happy Selling!
Sean
PS - Do you think Derren Brown would make a good sales person? Leave me a comment below
Sean McPheat
Managing Director
MTD Sales Training International
Telephone: 0800 849 6732
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Friday, 16. January 2009
I think he wouldnt be a good sales person because he is 90% showmanship and for some clients this would be a real turn off.
Some of his tricks and strategies would work however.
Maybe he should come out with a book called SALES TRICKS FOR THE MIND! As your blog title suggests!
You do a great job Sean - I can’t believe the quality of some of the tips that you give away to us for free.
Cheers!
Gemma
Saturday, 31. October 2009
Sean
Following your comments I do beleive Derren Brown would make an excellent salesman however he has added skillsets which allow him to entertain and no doubt he enjoys that more than the salesman day in day out life!
After being in sales for some 21 years (blimey) I have started with a new company and for the first time heard about NLP (which I think I will study)
Do you have any thoughts you could share about this??
I have a corporate sales background selling B2B communications and solutions
Look forward to hearing from you maybe?
Saturday, 31. October 2009
Hi Jonathan
NLP is another good tool to add to your sales skills set toolbox!
It covers how people think, what their preferences are and how to inflluence them.
Don’t become an NLP junkie though. Use the elements of it that work and are not manipulative which some elements of it can be.
Look specifically at:
FUTURE PACING
META PROGRAMMES
INTERNAL REPRESENTATION SYSTEMS
Those 3 areas will have a big impact on your selling!
Thanks again for your commens Jonathan!
Sean
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Sean McPheat’s 5 CD Sales Programme “Drive Time Sales Strategies” is out now! Click here http://www.drivetimesales.com
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