Comments on: How To Increase Your Lead Generation http://www.mtdsalestraining.com/mtdblog/how-to-increase-your-lead-generation.html Tue, 14 May 2013 08:51:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Stanhttp://www.mtdsalestraining.com/mtdblog/how-to-increase-your-lead-generation.html#comment-576 Stan Thu, 17 Jan 2013 19:25:11 +0000 http://www.mtdsalestraining.com/mtdblog/?p=6472#comment-576 "Proper Use Of Directed Direct Mail. This means your list has to be well-defined and that you have a really good chance of hitting the prospects who are in the market for your products. A one in a thousand response rate is a waste of your and their time" SPOT ON. I used to buy "bargin" lists to email, but ROI was crap no matter how well crafted my copy was. It was so frustrating. But I realized the old addage "you need to spend money to make money" might be true, and started seeking out targeted lists from places like Hoovers. It felt pricey, and the quality wasn't perfect, but it was better than lists from India or whatever, you know? At least I'm getting the exact people I want to be getting (I sell corporate insurance, so...) I'm still flirting with other companies. I tried Data.com but I really don't like the interface. I was using SalesNexus to send out my emails, and they gave me a link to LeadFerret, which seems like a free version of Hoovers (minus the quippy company descriptions that I love so much about Hoovers, but you can't win them all). We'll see. “Proper Use Of Directed Direct Mail. This means your list has to be well-defined and that you have a really good chance of hitting the prospects who are in the market for your products. A one in a thousand response rate is a waste of your and their time”

SPOT ON.

I used to buy “bargin” lists to email, but ROI was crap no matter how well crafted my copy was. It was so frustrating. But I realized the old addage “you need to spend money to make money” might be true, and started seeking out targeted lists from places like Hoovers. It felt pricey, and the quality wasn’t perfect, but it was better than lists from India or whatever, you know? At least I’m getting the exact people I want to be getting (I sell corporate insurance, so…)

I’m still flirting with other companies. I tried Data.com but I really don’t like the interface. I was using SalesNexus to send out my emails, and they gave me a link to LeadFerret, which seems like a free version of Hoovers (minus the quippy company descriptions that I love so much about Hoovers, but you can’t win them all). We’ll see.

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