Here are some top tips when writing sales copy:

"The headlines and sub headlines that you write will make or break your copy. You need to create curiosity and the desire for them to read on!"

"Focus on benefits and what your products and services will do for your prospect/client"

"Use bullet points to explain features and benefits rather than lots of text. It looks better and will be more easily consumed by the reader"
 
"Great copy focuses on the problems that your readers have and the way that your solution will solve it for them"
 
"Make sure that you include comments from satisfied customers within your copy. It builds social proof and credibility"