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In Part One of this series, we looked at motivational direction. In Part Two, we discussed Frames of Reference and how they are diagnosed. Part Three covered how people match or mismatch in their decision-making philosophy. Here, in Part Four, we identify how buyers convince themselves they are making the right decision to choose you. [...]Posted in Buyer Types | Tagged Buyer Types, convincer strategy, identifying how people buy, selling to different buyer types | Leave a comment