How To Use Company Buzz To Prospect And Network On LinkedIn

As always, my focus in these Techy Tuesday blogs is to keep you update to date with the latest and greatest ways you can use social media and other internet based resources to prospect, network and engage with key decision makers online – and this week is no different!

This week I have been doing some research into a new LinkedIn application called Company Buzz, to find out if the hype around the new feature is valid and how you can really use it as a legitimate business tool.

As a sales professional or business owner it’s so important to keep on top of your company’s reputation and be aware of any influential changes and developments in your industry, and this is exactly what the Company Buzz application does for your business.

This application is a great tool which combines both your LinkedIn and Twitter accounts to display real-time tweets and LinkedIn updates relating to your company and any other specific search terms you request on your LinkedIn profile.

You can search on any word relating to you, your company, your products and services or your industry and see all of the recent tweets and LinkedIn updates related to that term.

You can then narrow down your search results by loads of different categories, including location, company, degree of connection, industry, time frame, update type and job title. You can then save these results and even share them to your profile. Company Buzz also shows you what words and links are currently trending around your chosen search term, and gives you a historical overview of the buzz surrounding your search terms over time.

So now that you know what the Company Buzz application is all about, how can you use it to your advantage?

Well, as with many of the great features LinkedIn has to offer, you can use Company Buzz to prospect, listen in for leads and engage with key decision makers online.

As the application allows you to be so specific with your search results, you can create a search on yourself, your company, or the title of your latest blog post, and then narrow it down to just your first degree connections, in your chosen industry, in a specific location. You can even select just the CEOs or Managers from this selection, and only view the updates which have happen in the last couple of hours…so you are literally getting the most specific and up-to-date view of all those who are talking about you and your company on LinkedIn.

Now that you can see who has been tweeting about you, commenting about your company in the groups, and sharing your latest blog posts on their profile you can go in and engage with these connections directly – using the same techniques as you would implement when engaging with key decision makers through your LinkedIn Groups.

Taking this slightly further, you can choose to view only your second or third degree connections in this same way, and you can then build up a picture of which prospects are already on LinkedIn talking about you and your company, so that you can make an offer to connect with them and engage further with them .

Not only does the Company Buzz allow you keep on top of your company reputation and stay up-to-date with the latest developments in your industry, but when used in the right way it can also provide you with a great way to prospect and engage with key decision makers on LinkedIn.

That’s all for now folks, see you again soon for another Techy Tuesday.

Regards,

Louise

Louise Denny

Marketing Manager

Sales Blog Call to Action

Sales Summit 2011 – Where Straight Talking, Bare-Knuckle Negotiating, Magic And Mystery Stole The Show

Hi all,

It’s Louise here again, filling you in on the latest news from the MTD HQ. November has been a very busy month for Sean and the team as we held our first ever Sales Summit recently!

MTD’s MD Sean McPheat has had many successful experiences keynoting at business events and conferences across the country, and he thought it was about time MTD had our very own sales event…and what an event it was!

Our 2011 Sales Summit was held on Thursday 17th November in Heathrow, and with over 100 UK and international sales professionals in attendance it certainly was a packed day.

The Summit played host to 3 fantastic speakers who presented four must-see sessions on all manner of topics, from prospecting, networking and building value during a sales interaction, right up to influencing, negotiating and communicating with potential customers.

Sean kicked off the day with his first session on “The Ultimate Sales Audit”, where he helped guests to thoroughly rip their sales approach to pieces and really analyse the way that they currently sell. Sean encouraged his guests to make the most of their sales interactions and gave great direction on how to pre-sell their products.

The second session of the day was taken by international public speaker Simon Hazeldine, who had our guests rolling with laughter during his fantastic session on “Bare Knuckle Negotiating”. As an ex-bouncer from a former life, Simon had plenty of real-life experiences to share with our guests as he took our delegates through the negotiation process – sharing with them the strategies, tricks and tactics they need to survive and thrive when negotiating with a client.

Following a networking lunch in the beautiful atrium of the Radisson Edwardian Hotel, guests took their seats once again as Sean McPheat returned to the stage to present his much sought-after session on eselling®. Sean is the creator of the alternative sales approach known as eselling®, which helps businesses to prospect and sell online through the use of social media and other internet based services. Guests, of course, were very keen to see this session in particular, as this is fast becoming one of the biggest successes of Sean’s recent accomplishments.

During this session Sean showed his guests how they can use the internet to network with key decision makers, listen for leads, prospect online and position themselves as an industry expert.

One of the main focuses of the eselling® approach is to teach sales professionals how to use social media within their business, and to gain a real and substantial return on their investment – so Sean treated his guests to a 20 minute LinkedIn video tutorial, in which he gave guests a guided tour of the benefits of using LinkedIn as a business tool and showed them how they can create valuable business leads via this medium.

The day was capped off nicely by a very entertaining session from Sean’s number one Sales Trainer Mark Williams. Mark presented a session on The New ROI, in which he showed guests how to get a return on influence with their clients. Mark taught guests how to better understand and communicate with their clients, how to get clients on their side and how to influence people on a subconscious level.

In a final flurry of magic and mystery Mark even turned four grown men into a human table which went down a storm with the attendees!

Following the event, both Sean and the team have received some brilliant feedback from our guest, with many commenting that they are very much looking forward to next year’s Summit. Here’s what a few of our attendees have said about the Sales Summit:

“Sean delivers an excellent approach to selling that has helped me tremendously with my sales techniques. The conference he set up was great and I would recommend attending it to expand your abilities as a salesman.” – Andy Naisbitt, Business Development Manager at Gen3 Kinematics

“Sean is an inspiring and well prepared presenter. His ideas on today’s buyer are clearly well researched and his modern day sales concepts are backed up with practical examples and his own living proof that they work – Sean “walks his talk”. An expert in his field, Sean is also down to earth, personable and appreciative of his audience.” - Stephanie Keller, Sales Coach and Consultant at S2 Strategic Skills

“A fantastic and informative Sales Summit day, full of brand new content. I have learned more than in any other course I have attended in the past, the event was well organised and the speakers were amazing. I really look forward to attending some other courses with MTD Sales Training and thank you very much for your on-going email support which I highly appreciate and respect.” Kubilay Tunc, The Cumberland Hotel

Both Sean and the team have been thrilled with the feedback we’ve received from the event and we are now looking forward to the 2012 Sales Summit – bring it on!

Happy Selling!

Louise Denny

Marketing Manager

MTD Sales Training

Sales Blog Call to Action