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Exactly What Are “Hot Buttons” And How Do You Use Them In A Sale?

We have all heard the terminology about the so called “Hot Button.” “You have to find the prospect’s hot buttons…” “Push their hot buttons…” etc. But here is a question for you: What exactly are hot buttons? The last time I looked I did not see any buttons on the buyer. What are these magical buttons or triggers that you…

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How To Push Your Prospect’s Hot Buttons

“Find the prospect’s hot buttons!” “Push their hot buttons!” We’ve heard these thoughts before; but what do they mean? Is it to say that as a sales person you should try to discover your prospect’s primary areas of interest? How do you push those so-called buttons anyway? How do these hot buttons help you close sales? Exactly what is a…

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