banner_new_1

Buyers Don’t Buy What You Sell….Buyers Buy What Will Change Their Future

In many salespeople’s minds, the most important thing they need to improve is their product knowledge. They think that if they have an in-depth knowledge of everything their product does, they will give their prospect confidence that the information they are able to convey will make them choose their solution. Our discussions with buyers, however, show that product knowledge, while…

Read More