LinkedIn is THE professional platform to be involved with, and if you are not on it by now then you really are missing out.
LinkedIn is full of opportunities for every executive, sales professional and business owner to generate leads for their business and engage with those all important decision makers – but how do you ensure that your LinkedIn account is a professional as you are?
Well, here are 5 top tips to take your LinkedIn account from office rookie to high-flying executive.
You need to think of your LinkedIn profile as being a 24 hour, worldwide advertisement for yourself and your company – so are you keeping it up to date? Having a 100% complete profile is a must if you want to use the LinkedIn platform to the best of its abilities, and it is so important to ensure that you regularly update your status updates and recommendations on the platform.
You need to look at your LinkedIn Profile as if you were a potential client who has never met you before and wants to know more about you – does your profile do you justice?
Time Is Money
What exactly are you hoping to get out of LinkedIn? Are you looking for a new career? Trying to build up your business connections and generate new leads? Or are you looking to position yourself as an industry expert and leading authority in your field?
You need to be clear about why you have chosen to use the platform to ensure that you are getting real value out of the time you spend on the site. So many LinkedIn users just waste their time on the platform, simple because they are not actively seeking a purpose – so ensure you know what you want out of your time and make the time you spend on the site count.
The Opportunities Are Endless
Every time you connect with a new person on LinkedIn, you immediately become connected to all of their contacts, so your network on the site is ever-growing. The key to getting the most out of your connections on the site is to not only network and engage within your own connections but to also seek out which of your connections contacts might be a valuable connection for you.
Take the time to assess your 2nd Degree connections – there might be some real VIPs right under your nose and you don’t want to miss out on getting that all important introduction to them as they could mean big opportunities for you and your company.
Don’t Be Selfish
When it comes down to it, LinkedIn is still a social networking site, so don’t be anti-social. You will not build your presence on the site by being selfish with your activity, so make sure you regularly contribute to other people’s discussions rather than just posting your own – and contribute something of real value, don’t just make everything you do on the site about self-promotion.
Do You Want To Be In My Gang?
The LinkedIn Groups are a great way to engage with and prospect for new leads, so why not consider starting a group of your own?
By creating a group closely related to your industry, you can immediately see who on LinkedIn is interested in the products and services you provide – think about it, they wouldn’t have joined your group if the first place if they weren’t! You don’t even have to go looking for new prospects, as they will come to you in the form of new group members.
You can then use your own group to network and engage with potential new clients, as well as sharing all of your great content with them and demonstrating to them why you would be a valuable connection for them to have.
As 2012 dawns I have been thinking a great deal about how best to consolidate and optimise your social media efforts for the year ahead, and I have been researching some fantastic online tools which can help you to easily manage and increase your level of social media activity to continuously provide reliable leads and boost sales.
Twitter has grown significantly over the last year to become one of the most powerful social media platforms out there, and considering that Twitter users are now averaging a record breaking 200 million tweets per day – according to a report by Marketing Gum – it has never been more important to consolidate your activity on Twitter, and ensure that you are getting the most out of your efforts without wasting your time.
So, I’ve researched a free online tool called SocialOomph.com, which is designed to help you manage and consolidate your activity on Twitter to ensure you’re getting the best out of the platform.
One of the main time-saving features of Social Oomph is that you can schedule a selection of tweets to post throughout the course of the day, week or month to ensure that you are consistently updating your followers without having to do so manually. Whilst I am in no way suggesting that you should load Social Oomph up with a year’s worth of tweets and not bother with it again, having a catalogue of interesting and relevant information about your business whirring away in the background – supporting your to-the-minute updates about the company – does help to keep your corporate Twitter account brimming at the forefront of your followers newsfeeds.
Another great feature of Social Oomph is the ability to track related keywords and @replies, ensuring that you never miss an opportunity to connect with your followers and discover new leads. Instead of having to go in and manually search for mentions about your company or discussions about the products and services you provide, Social Oomph will periodically send you an email with all of this relevant information so that you can enter the discussion at a time which is convenient for you.
Social Oomph even goes one step further to help you stay on top of your Twitter interaction by providing you with in-house URL shortening which you can track yourself, meaning that you can see how many click-throughs a particular link has had, specifically from the tweet it was sent out in. This will not only help you monitor what content is getting the most response from your followers, but it can also help you work out what keywords in the related tweets work best and even show you what time of day is best to publicise your key content on Twitter.
Social Oomph allows you to take control of your Twitter activity in all these ways and more, and that’s just with the basic free account. If you choose to upgrade to a professional account for around £23 a month, you could access a whole array of other great social media management features, including adding your Facebook to the system and strategically building your followers through targeted follow backs.
Social Oomph really is a great piece of kit to have under your belt when it comes to managing your Twitter activity and with all the great features you can gain access to with a free account you can consolidate and optimise your corporate Twitter account without spending a penny.
That’s all for now folks, see you again soon for another Techy Tuesday.
(Image by Slava Baranskyi)
Techy Tuesdays takes the reins of the MTD Sales Blog once again this week as we steer you towards a brighter future in the online world.
Last week I showed you some great uses of the LinkedIn Answers platform when looking to test your marketing strategies and generate ideas for new content, and this week I thought I’d give you some top tips for creating a successful LinkedIn Company Page.
Setting up a Company Page on LinkedIn is a great way to connect with your prospects and keep them updated about your business and your products and services. It’s very simple to set up a basic company profile on LinkedIn, but really you should have more than just the basics if you are looking to position your company as industry leaders and develop your company’s branding – so here are 6 top tips for taking your LinkedIn Company Page to the next level.
1. Write a keyword rich and concise Company Overview
Creating a short but detailed Company Overview which explains exactly your company does and why will help prospects find you when they are searching for the products and services you provide. Simple but very effective.
2. Add in your company’s specialities to increase LinkedIn SEO
As with your personal profile, LinkedIn gives you the chance to link your company to important keywords which best describe your business, which will help increase your chances of being found by your prospects in the vast sea of similar companies on LinkedIn. Consider the words and phrases you would like prospects to use when searching for your business and treat the specialities section as an open SEO opportunity for your LinkedIn page.
3. Link to a Lead Capture page rather than your homepage
On your Company Page you get given a chance to link out to your company website, and whilst this works well for redirecting traffic to your website, is it providing you with any more value than just extra traffic? Probably not, so instead I suggest linking out to a specific landing page or lead capture page which offers freebies, extra content or has a sign up form included. This will bring any extra traffic which LinkedIn provides you with to a page which is designed to generate leads for your business – rather than the traffic simply landing on your standard homepage and not going any further than that.
4. Host your blog feed on your page
As we discussed before, LinkedIn gives you an opportunity to link out to a select web page on your profile and some companies will use this option to link out to their company blog – but I suggest you save this for your chosen landing page which is designed to generate leads, and instead use the WordPress or Blogger application for LinkedIn to host your blog’s RSS feed. This will appear further down on your profile but it will show a list of your most recent posts, which is likely to encourage more people to click through and read your content.
5. Add your products and services to your Product Page
This page is designed to showcase your products and services so don’t waste it. On a basic level you can simply link out to and describe each of the products or services your company provides, but it is wise to go one step further with this and explain in the description of your product/service WHY it is valuable. Do the work for your prospects and tell them why the products and services you provide are worth investing in.
6. Add a Youtube video to your Product Page
If you don’t have a Youtbue video which showcases your products and services then make one especially for this opportunity, as this is one you don’t want to miss. It may not be as great as the fancy, professional video you no doubt have on the homepage of your website but it is still a great opportunity to really show people what your company has to offer. Plus, if you have a Youtube Channel then this is a great way to showcase a selection of your video content over time.
Company Pages are a great way to bring your business, staff and products and services together under one branded page on LinkedIn, and offers you an extra platform to showcase all that your company has to offer – so don’t waste it. Optimise your page and ensure your company profile is something you are proud of – as this page is just as likely to come up in Google’s search results as your company website is. LinkedIn is an authority site and will rank highly in search engine results so ensure your Company Page does you justice.
That’s all for now folks, see you again soon for another Techy Tuesday.
(Image by KROMKRATHOG)
Introducing Techy Tuesdays!
Every Tuesday from now on I will be taking over the MTD Sales Training blog with a quick fix of interesting and innovative updates from the technological world which will help you to generate real leads and boost your sales pipeline. For those who don’t already know, I’m Louise, Sean’s Marketing Manager, and I am really looking forward to bringing you some top tips on how to prospect, network and engage with your clients via the digital world.
Our new Techy Tuesday series is designed to help sales professionals just like you to make the most of the vast range of internet-based resources and social media sites out there, by showing you how you can tap into these valuable online tools to support your business.
So, following the launch of MTD Sales Training’s new course, LinkedIn For Sales Professionals, I thought I should give you a taster of some of the great ways you can use LinkedIn to keep your pipeline full over the festive period.
A hot topic on LinkedIn that I’m particularly interested in at the minute is the LinkedIn Answers platform. LinkedIn Answers gives members to ask and answer business related questions, meaning that you can really get to the bare bones of what your prospects and potential competition think about aspects of your company, the products and services you provide, your content and even your upcoming marketing ideas. LinkedIn Answers has the potential to give you direct feedback on your business by those whose opinions you value most.
Here’s 3 top ways LinkedIn Answers can boost your business strategies:
1. Generate content ideas
By tapping into the vast network of conversations which are going on in this platform you can uncover some truly brilliant content ideas for your blogs, webcasts and whitepapers. Some of the best content you will ever produce for your audience will stem from an idea which is either highly topical or of major interest to your target industry as a whole – and LinkedIn Answers shows you exactly what people are talking about and what topics have caught their attention as of late.
2. Test drive your next marketing campaign
You can use LinkedIn Answers to test your next big marketing campaign on a small cross section of your desired audience before you launch an expensive and time-consuming campaign on the grand scale. By using bite sized aspects of your whole campaign – such as taglines or images – you can gain instant feedback on what people like and what they don’t, and from there you can adjust your campaign accordingly.
3. Get your terminology right and boost SEO
It is sometimes difficult to steer clear of industry jargon when you’ve been working in the business for so long, and it can be off putting to some of your audience if they feel your content isn’t written in a way they can understand – so a key use of LinkedIn Answers is to find out what terminology your prospects are familiar with and what they understand.
By listening in to conversations on LinkedIn Answers it will give you a good idea of what key words and phrases you should be using in your own content and ad copy from the perspective of what your prospects would be comfortable receiving. This terminology can also help massively when it comes to increasing SEO as you will be able to determine how your prospects are most likely to describe your product and service, and therefore you will be more aware of what keywords they are likely to use when searching for what you provide.
Those are just three nifty little tips for using LinkedIn Answers, but there are many more ways that you can use social media platforms such as LinkedIn to generate real value for your business, so stay tuned for future posts.
See you next week for more updates from the world of technology on another Techy Tuesday.
(Image by Mario Sundar)
Hi, this is Louise Denny and I work in the Communications and Marketing team here at MTD Sales Training. That’s me, right there!
We’ll start with last Thursday (8th September), which played host to the first ever Synaxon UK Conference, in sunny Cheshire, where over 300 Synaxon members came together to meet, share their experience and learn more about the options available to them in their industry.
Synaxon are Europe’s largest membership of independent IT dealers, retailers, resellers and system houses, who offer an exclusive benefits package for their members in areas such as purchasing, marketing and administration.
The conference also played host to a series of talks and exhibitions by industry professionals and specialist companies on the latest trends and technologies on the current market.
MTD Sales Training’s MD, Sean McPheat, was invited to be the keynote speaker for the conference and presented a brain storming session on the concept of eselling®, where he discussed ideas, concepts and strategies surrounding the modern day buyer, the problems companies face when trying to sell to the modern buyer and how they can overcome these issues through the successful use of social media and other internet based techniques.
MTD, and Sean in particular, stole the show and a very captive audience – most of which were tweeting and blogging about the ideas Sean presented as he went along –were hooked on the MD’s energetic style of deliverance and his easy-to-implement strategies.
Sean’s advice on how to use social media to improve areas such as personal branding, prospecting and networking went down a storm, and it wasn’t long before people were rushing to MTD’s exhibition stand to buy copies of Sean’s #1 Amazon bestselling book eselling®. Sean was signing autograph after autograph in his new book for Synaxon members, who couldn’t get enough of the innovative ideas he had presented.
MTD Sales Training were exhibiting at the event, and we soon found our stand was inundated with curious professionals, all keen to know more about the courses MTD provides – the eselling® Skills course, in particular, had gotten everyone talking and conference-goers were eager to know what MTD Sales Training could do for them and their businesses.
MTD also treated excited Synaxon members to a prize draw where 4 lucky conference-goers won a free place on a sales course of their choice.
Following the conference, the MTD Sales Training team stayed to chat and network with the other exhibitors and conference-goers, who were all keen to hear more about the courses we provide and how they would be of benefit to them.
The day was a massive success and the Synaxon members were a great group to meet with.
Sean and the MTD Sales Training team had a fantastic time and we will certainly keep in touch with our new contacts following the conference.
Oh, and just out of interest we’ve got some lookalikes coming into the office next week to film some videos with Sean.
Don’t ask! But watch this space!