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In Part One and Part Two of this series, we identified two criteria buyers use to make decisions. Here, we discuss a third. First, a recap: People’s decision-making criteria will always give away a lot of information, as they help you understand their beliefs, values and behaviours. Buyers make decisions based on a series of [...]Posted in Buyer Types | Tagged buying decision criteria, buying decisions, how buyers decide, matching and mismatching | Leave a comment