As always, my focus in these Techy Tuesday blogs is to keep you update to date with the latest and greatest ways you can use social media and other internet based resources to prospect, network and engage with key decision makers online – and this week is no different!
This week I have been doing some research into a new LinkedIn application called Company Buzz, to find out if the hype around the new feature is valid and how you can really use it as a legitimate business tool.
As a sales professional or business owner it’s so important to keep on top of your company’s reputation and be aware of any influential changes and developments in your industry, and this is exactly what the Company Buzz application does for your business.
This application is a great tool which combines both your LinkedIn and Twitter accounts to display real-time tweets and LinkedIn updates relating to your company and any other specific search terms you request on your LinkedIn profile.
You can search on any word relating to you, your company, your products and services or your industry and see all of the recent tweets and LinkedIn updates related to that term.
You can then narrow down your search results by loads of different categories, including location, company, degree of connection, industry, time frame, update type and job title. You can then save these results and even share them to your profile. Company Buzz also shows you what words and links are currently trending around your chosen search term, and gives you a historical overview of the buzz surrounding your search terms over time.
So now that you know what the Company Buzz application is all about, how can you use it to your advantage?
Well, as with many of the great features LinkedIn has to offer, you can use Company Buzz to prospect, listen in for leads and engage with key decision makers online.
As the application allows you to be so specific with your search results, you can create a search on yourself, your company, or the title of your latest blog post, and then narrow it down to just your first degree connections, in your chosen industry, in a specific location. You can even select just the CEOs or Managers from this selection, and only view the updates which have happen in the last couple of hours…so you are literally getting the most specific and up-to-date view of all those who are talking about you and your company on LinkedIn.
Now that you can see who has been tweeting about you, commenting about your company in the groups, and sharing your latest blog posts on their profile you can go in and engage with these connections directly – using the same techniques as you would implement when engaging with key decision makers through your LinkedIn Groups.
Taking this slightly further, you can choose to view only your second or third degree connections in this same way, and you can then build up a picture of which prospects are already on LinkedIn talking about you and your company, so that you can make an offer to connect with them and engage further with them .
Not only does the Company Buzz allow you keep on top of your company reputation and stay up-to-date with the latest developments in your industry, but when used in the right way it can also provide you with a great way to prospect and engage with key decision makers on LinkedIn.
That’s all for now folks, see you again soon for another Techy Tuesday.
Techy Tuesdays takes the reins of the MTD Sales Blog once again this week as we steer you towards a brighter future in the online world.
Last week I showed you some great uses of the LinkedIn Answers platform when looking to test your marketing strategies and generate ideas for new content, and this week I thought I’d give you some top tips for creating a successful LinkedIn Company Page.
Setting up a Company Page on LinkedIn is a great way to connect with your prospects and keep them updated about your business and your products and services. It’s very simple to set up a basic company profile on LinkedIn, but really you should have more than just the basics if you are looking to position your company as industry leaders and develop your company’s branding – so here are 6 top tips for taking your LinkedIn Company Page to the next level.
1. Write a keyword rich and concise Company Overview
Creating a short but detailed Company Overview which explains exactly your company does and why will help prospects find you when they are searching for the products and services you provide. Simple but very effective.
2. Add in your company’s specialities to increase LinkedIn SEO
As with your personal profile, LinkedIn gives you the chance to link your company to important keywords which best describe your business, which will help increase your chances of being found by your prospects in the vast sea of similar companies on LinkedIn. Consider the words and phrases you would like prospects to use when searching for your business and treat the specialities section as an open SEO opportunity for your LinkedIn page.
3. Link to a Lead Capture page rather than your homepage
On your Company Page you get given a chance to link out to your company website, and whilst this works well for redirecting traffic to your website, is it providing you with any more value than just extra traffic? Probably not, so instead I suggest linking out to a specific landing page or lead capture page which offers freebies, extra content or has a sign up form included. This will bring any extra traffic which LinkedIn provides you with to a page which is designed to generate leads for your business – rather than the traffic simply landing on your standard homepage and not going any further than that.
4. Host your blog feed on your page
As we discussed before, LinkedIn gives you an opportunity to link out to a select web page on your profile and some companies will use this option to link out to their company blog – but I suggest you save this for your chosen landing page which is designed to generate leads, and instead use the WordPress or Blogger application for LinkedIn to host your blog’s RSS feed. This will appear further down on your profile but it will show a list of your most recent posts, which is likely to encourage more people to click through and read your content.
5. Add your products and services to your Product Page
This page is designed to showcase your products and services so don’t waste it. On a basic level you can simply link out to and describe each of the products or services your company provides, but it is wise to go one step further with this and explain in the description of your product/service WHY it is valuable. Do the work for your prospects and tell them why the products and services you provide are worth investing in.
6. Add a Youtube video to your Product Page
If you don’t have a Youtbue video which showcases your products and services then make one especially for this opportunity, as this is one you don’t want to miss. It may not be as great as the fancy, professional video you no doubt have on the homepage of your website but it is still a great opportunity to really show people what your company has to offer. Plus, if you have a Youtube Channel then this is a great way to showcase a selection of your video content over time.
Company Pages are a great way to bring your business, staff and products and services together under one branded page on LinkedIn, and offers you an extra platform to showcase all that your company has to offer – so don’t waste it. Optimise your page and ensure your company profile is something you are proud of – as this page is just as likely to come up in Google’s search results as your company website is. LinkedIn is an authority site and will rank highly in search engine results so ensure your Company Page does you justice.
That’s all for now folks, see you again soon for another Techy Tuesday.
(Image by KROMKRATHOG)
It’s Louise here again, filling you in on the latest news from the MTD HQ. November has been a very busy month for Sean and the team as we held our first ever Sales Summit recently!
MTD’s MD Sean McPheat has had many successful experiences keynoting at business events and conferences across the country, and he thought it was about time MTD had our very own sales event…and what an event it was!
Our 2011 Sales Summit was held on Thursday 17th November in Heathrow, and with over 100 UK and international sales professionals in attendance it certainly was a packed day.
The Summit played host to 3 fantastic speakers who presented four must-see sessions on all manner of topics, from prospecting, networking and building value during a sales interaction, right up to influencing, negotiating and communicating with potential customers.
Sean kicked off the day with his first session on “The Ultimate Sales Audit”, where he helped guests to thoroughly rip their sales approach to pieces and really analyse the way that they currently sell. Sean encouraged his guests to make the most of their sales interactions and gave great direction on how to pre-sell their products.
The second session of the day was taken by international public speaker Simon Hazeldine, who had our guests rolling with laughter during his fantastic session on “Bare Knuckle Negotiating”. As an ex-bouncer from a former life, Simon had plenty of real-life experiences to share with our guests as he took our delegates through the negotiation process – sharing with them the strategies, tricks and tactics they need to survive and thrive when negotiating with a client.
Following a networking lunch in the beautiful atrium of the Radisson Edwardian Hotel, guests took their seats once again as Sean McPheat returned to the stage to present his much sought-after session on eselling®. Sean is the creator of the alternative sales approach known as eselling®, which helps businesses to prospect and sell online through the use of social media and other internet based services. Guests, of course, were very keen to see this session in particular, as this is fast becoming one of the biggest successes of Sean’s recent accomplishments.
One of the main focuses of the eselling® approach is to teach sales professionals how to use social media within their business, and to gain a real and substantial return on their investment – so Sean treated his guests to a 20 minute LinkedIn video tutorial, in which he gave guests a guided tour of the benefits of using LinkedIn as a business tool and showed them how they can create valuable business leads via this medium.
The day was capped off nicely by a very entertaining session from Sean’s number one Sales Trainer Mark Williams. Mark presented a session on The New ROI, in which he showed guests how to get a return on influence with their clients. Mark taught guests how to better understand and communicate with their clients, how to get clients on their side and how to influence people on a subconscious level.
In a final flurry of magic and mystery Mark even turned four grown men into a human table which went down a storm with the attendees!
Following the event, both Sean and the team have received some brilliant feedback from our guest, with many commenting that they are very much looking forward to next year’s Summit. Here’s what a few of our attendees have said about the Sales Summit:
“Sean delivers an excellent approach to selling that has helped me tremendously with my sales techniques. The conference he set up was great and I would recommend attending it to expand your abilities as a salesman.” – Andy Naisbitt, Business Development Manager at Gen3 Kinematics
“Sean is an inspiring and well prepared presenter. His ideas on today’s buyer are clearly well researched and his modern day sales concepts are backed up with practical examples and his own living proof that they work – Sean “walks his talk”. An expert in his field, Sean is also down to earth, personable and appreciative of his audience.” - Stephanie Keller, Sales Coach and Consultant at S2 Strategic Skills
“A fantastic and informative Sales Summit day, full of brand new content. I have learned more than in any other course I have attended in the past, the event was well organised and the speakers were amazing. I really look forward to attending some other courses with MTD Sales Training and thank you very much for your on-going email support which I highly appreciate and respect.” Kubilay Tunc, The Cumberland Hotel
Both Sean and the team have been thrilled with the feedback we’ve received from the event and we are now looking forward to the 2012 Sales Summit – bring it on!