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Improving Your Brand Essence In Sales

Branding is a key component in determining your success in sales and marketing. You may not think that, as a salesperson, your input to how your brand is perceived or recognised should be a priority; isn’t the experience the customer has with your product and service more important than the reputation of the brand? Well, in a way, yes, but…

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How To Build Your Personal Brand As A Salesperson

Branding, the process of creating an emotional connection to a company or product, has been the subject of many studies and much research. Most of that research has revolved around the companies who have a high or low reputation and what to do to enhance the brand. Here, we discuss the qualities you need to build you own brand, the…

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Make An Impression To Improve Your Sales

I was in London the other day visiting a client, near Tottenham Court Road. Now, I arrived a little early, so took a slow wander up Oxford Street. Even if you haven’t been to London, you will have heard that Oxford Street is the shopping street that never sleeps! Well, it was as busy as usual. However, I noticed one…

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Taking Care Of Your Personal Brand

Like it or not, the product and services your company sells have a brand image. Everything the company does contributes or detracts from that image. High-octane brands, like Coca Cola, Microsoft and Mercedes, have built their reputations over years. But what about you? Are you aware of what image you are putting across? This is commonly known as your own…

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