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It’s really quite simple when you consider it: customers become customers if you solve a business problem or create an opportunity for them. That’s basically it, really. But so many salespeople think that just regurgitating a whole brochure-load of facts and information about their products or services will do this for the customer. Unfortunately, this […]Posted in Prospecting | Tagged how to make the prospect buy from you, persuading the prospect to purchase | Leave a comment