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Only Applicable Knowledge Is Power

I believe someone once said that knowledge is power. I beg to differ however. It is really only applicable knowledge that is power. As a professional sales person, you can have all of the knowledge in the world. But unless you know how to apply that knowledge to help the buyer; it is useless. However, when you can use your…

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A Sales Story: Apply Expert Knowledge

The islanders panicked as their main generator, the source of all of the electric power on their island had stopped working.  They immediately called in everyone on the island with knowledge of fixing generators. The oldest and most reliable electrician in town made the first attempt to fix the generator, as he had nearly 50 years experience with such matters. …

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