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3 Great Tips To Cultivate Trade Show Leads

The prospect stops by your booth. You make a connection and engage in a productive conversation, discussing possible interests and developing some rapport. Then a few days, a week or more later, you call the prospect back, only to find that the situation is the equivalent of a cold call. If you have ever returned from a trade show or…

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3 Quick Important Trade Show Tips

After a recent visit to a trade show, I felt I had to point out a few of quick thoughts that we all need to keep in mind. I am going to make this short and sweet and not going to give you too much, because that is the problem—TOO MUCH! #1 – Too Much Fanfare Please, tone it down…

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Personalise The Networking Experience At A Trade Show

I speak at a lot of trade shows each year and I’m flabberghasted at how eager people are to give me their businesscard as though it’s a numbers game. I come back to the office with a stash of cards! About 50% of them are from people want us to deliver training for them, about 40% of them are from…

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