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Tag Archives: Trade Show Tips

14 Ways For Sales Managers To Improve The Quality Of Leads At An Exhibition

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As a sales manager, you probably have the responsibility of manning your company’s exhibition stand. But like most sales managers I have met with over the years, it’s unlikely that you have received any formal training on how to manage your sales team at an exhibition and get high quality leads. One of the main [...]

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And You Call Yourself A Sales Professional?

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Every year I attend about 200 or more exhibitions and trade fares around the world and it doesn’t matter what country I am in or what market the exhibition is representing I always meet with the same types of exhibitor. The Passive Exhibitor The Passive Exhibitor is very polite and is always smiling. They are [...]

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3 Great Tips To Cultivate Trade Show Leads

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The prospect stops by your booth. You make a connection and engage in a productive conversation, discussing possible interests and developing some rapport. Then a few days, a week or more later, you call the prospect back, only to find that the situation is the equivalent of a cold call. If you have ever returned [...]

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3 Quick Important Trade Show Tips

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After a recent visit to a trade show, I felt I had to point out a few of quick thoughts that we all need to keep in mind. I am going to make this short and sweet and not going to give you too much, because that is the problem—TOO MUCH! #1 – Too Much [...]

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Trade Show Tips For Equestrian Business Monthly Magazine

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I was recently asked to write an article for Equestrian Business Monthly Magazine providing some tips and techniques on how to get the most out of Trade Shows. Now whilst this article is for the Equestrian industry, the content of the article is applicable for any company who exhibits or is thinking of exhibiting at [...]

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