eselling® Training

A 2-Day Workshop Where You Will Learn…

How To Use The Internet & Social Media For Prospecting, Personal Branding, Networking & For Engaging The C-Suite Decision Maker


Course Overview

If you’re looking for a new and modern way to prospect and sell then eselling® will be the exact approach that you are looking for.

Based upon Sean McPheat’s #1 Amazon bestselling book, eselling® will show you how to use LinkedIn, Twitter, Facebook and the internet as a whole to find qualified decision makers and will show you how to engage with them properly.

The eselling® approach will also help with your personal branding and will help to position yourself as an expert within your field so that you can always command the top prices without any discounting.

Today’s buyers like to be in control of the sales process and how they make their purchasing decisions have changed over the years with “90% of purchasing decisions are now based on internet research” Gartner.

Today’s modern day buyers use the internet to ask questions and conduct research on the solutions that the business needs.

Where are they finding the information they’re looking for?

Today, it’s not only your corporate web site that they’re looking at. They’re also going to YouTube, reading from forums and doing searches on Facebook, Twitter and LinkedIn to see what other people and other customers in some cases—are saying about how to solve their problems. They’re mentioning products by name. They’re mentioning people by name. They may be talking about you and your products right now.

eselling® is about stepping into this on-going process to “be there” and to be visible to join the conversation and to help provide the education your prospects and customers are looking for.

Effective esellers have built up a trusted authority position online (that they can also use offline too) and they can be quickly vetted through the search engines prior to a sales meeting and can be found everywhere where your targeted prospects and clients are “hanging out”.

eselling® is a model for developing an online presence, “expert status” and the knowledge to prospect and develop profitable business relationships via the internet.

eselling® shows you how to build an online presence and personal brand as an industry expert.

It helps you to create and build a personal brand with which people can identify, relate to or at least connect with. eselling® shows you how to create virtual “real estate” online. Each piece of property is branded with you and points your prospects and clients back to more detailed information on you, your products, your company and your offers.

In building this online empire, you’re better able to create new leads and close more sales as you meet your target buyers online. eselling® recognizes the way all people are using the easy presence of the Internet to research products, technologies, services, prices and even you personally before making a purchase decision.

Prospecting The Easier Way…

If you’re banging your head against a brick wall cold calling, then there is an easier way!

By using the eselling® concepts we will show you how to prospect using LinkedIn, Facebook and Twitter.

We will show you how to hunt out and engage with your target market – the decision makers who are interested in what you sell.

We will also show you how to “Listen In” to leads and potential business opportunities online and then you can join in the conversation to offer help.

As a sales professional you already have a level of expertise in the products and services you represent. Through the eselling® you share that expertise online providing a benefit to those who need a solution to the types of problems that you solve.

This is a highly interactive and practical programme.

This approach brings the training to life and helps to embed it much easier.


Who Will Benefit From The Course?

  • Field sales people
  • Business to business sales people
  • Business owners
  • Client relationship managers
  • Account managers
  • Business development managers
  • Commercial managers

What Will You Gain From The Course?

The specific objectives for this 2-day basics workshop are for your sales people to:

  • Use an effective and consistent approach for using social media for Business Development and Account Management activities (LinkedIn, Twitter and Facebook)
  • Build up a personal brand online that positions them as industry experts (this can also be used offline prior to client meetings)
  • Be able to prospect online, “listening for leads” and gaining introductions to the people that they want to get in front of
  • Build up a contact strategy for prospects in their pipeline and for their existing clients in terms of ongoing educational and positioning


Course Agenda

All of these workshops will be a mixture of covering the content and also working on the internet LIVE.

eselling® Overview

  • Why are you here!
  • What is eselling®?
  • What it is not!
  • Understanding the pay off
  • Covering the core components of the eselling® Model
  • What is the end game?
  • What’s it going to take to succeed
  • Action planning

Online Intelligence Planning

  • Objectives of this session
  • How your prospects use the internet
  • LIVE research: Snooping on your prospects and clients. Where do they hang out?
  • LIVE blog, forum, social media hunting
  • How to use Google Alerts for competitor analysis and intelligence on your prospects
  • Using keyword research to understand your buyers needs and wants
  • Action planning

Social Media Masterclass

LinkedIn, Facebook and Twitter will be analysed in great detail individually:

  • What is it?
  • Why use it?
  • Elements of a winning profile
  • Do’s and Don’ts
  • Inviting people and growing your network
  • Searching for prospects
  • “Listening online”
  • Conversation finding
  • Personal v Business use
  • Action planning

Personal Branding

  • What is a personal brand?
  • Why is it important?
  • Examples of online personal brands from sales people
  • Planning your “own brand”
  • Generating content and PR to support the brand
  • Creating your online authority – where to be seen
  • Blogging, running a blog, forum contribution
  • How to get in the press for free via the internet
  • Action planning

Listening For Leads

An intense, LIVE internet session where we’ll take your main products and services and hunt out leads LIVE on the internet for each one.

We’ll use the LinkedIn, Twitter and Facebook accounts that have been set up to hunt out and plan a prospecting strategy for each in the LIVE environment using real life examples.

Close & Actions

Your Course Leader

Mark Williams

Feedback From The Last 72 Sales Professionals That Mark Has Trained


(Click here for MTD Training Centre location details)


Start/Finish Times:

Start:     9.30

Finish:  16.30 – 17.00

Course Fee:

£495.00 + vat

Included Within The Registration Fee:

  • Course Manual
  • Course Materials
  • Course Certificate
  • Buffet Lunch
  • Servings Of Tea and Coffee Throughout The Day
  • Unlimited email and telephone support from your trainer after the course


Next Steps


Call us – 0333 320 2883

Email   –



On-Going Support After The Workshop

After we have delivered your programme we do not just shake hands and take your money. We like to offer you some ongoing support.

Included within the cost are 3 unique support options that are available to you.


6 Months Of Unlimited Email Support

During the programme and for 6 months thereafter you can email your programme leader as many times as you like for help and guidance.

You might be implementing a technique and have a question to ask about it or you might have some dfficult sales meetings coming up – no matter what the situation your course leader is on hand to help you.

After all, we appreciate that the learning event is just the start of the process!


Online Audio Seminars

We will also give you access to 6 x 25 minute audio sales seminars that you can listen to at your desktop through the internet or download as an MP3.

Each audio seminar has a short and snappy sales technique that will get you thinking about what you are doing and how you are doing it.  

Weekly Sales Tips Newsletter

You can also have the option to sign up to our weekly “Sales Tip” newsletter that will be delivered to your inbox.

Each “Sales Tip” will cover topics such as:

•  Effective communications sells
•  Closing skills
•  Up-selling and cross-selling
•  Self-confidence
•  Buying signals
•  Questioning skills
•  Listening skills

Next Steps


Call us – 0333 320 2883

Email   –

Make An Enquiry

If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options.