Retail Sales Training

Exhibition Sales
Training Course

Exhibition Sales Training Course

Get a real return on investment for the
exhibitions that you decide to attend

Sell More Effectively
During Your Exhibitions


The value of face to face selling at exhibitions is well documented so it is imperative that you plan ahead and train your stand personnel to work harder and smarter than your competitors.

This course is designed to provide you with the essential skills and techniques to plan and manage an effective exhibition stand so that you can set and measure objectives in order to achieve a maximum return on your exhibiting investment.

Below is some indicative content.

We can tailor this based on your requirements, adding any topics or areas in that you need.

Delivery Options

In-House Workshop
Live webinar
LIVE Webinar
Live webinar
Blended Solution

Indicative Content

Why Do We Exhibit?

  • What’s the pay off?
  • Short term, medium and long term benefits
  • Leads, sales, positioning & branding

How To Set Exhibition Objectives

  • Be crystal clear about your intended outcomes for the exhibition
  • Setting objectives, targets & ROI criteria

Pre-Exhibition Lead Nurturing

  • Warming up your existing leads
  • Warming up your existing accounts
  • Giving them a compelling reason to visit your stand before the event

How To Identify, Approach And Engage With Exhibition Visitors

  • Proactive v Reactive exhibiting
  • Phrases and statements to use to entice passers-by onto your stand
  • Why you don’t need to be the best, just different to attract interest
  • Networking around the exhibition to draw people over to your stand
Killer Engagement Skills On The Stand

  • How to build effortless rapport with prospects and customers
  • From rapport to business – managing the transition
  • Questioning skills about current and future requirements
  • What’s happening at your company – products and services – weaving this into the conversation
  • Making notes on their business cards to remember key themes and conversation starters for follow up engagements
  • Closing with a clearly defined next step

Lead Follow Up

  • Planning a follow up strategy
  • Opening the call – conversation starters and rapport building statements from the exhibition
  • Re qualifying for a potential appointment

Action Planning

  • What are you going to do more of, less of, start doing & stop doing
  • Creating your own unique actions to implement following this workshop

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

0333 320 2883

CPD Certificate

All of our in-house, bespoke sales training courses and programmes are CPD Certified.

Each of your sales people will receive a CPD Certificate for your specific course/programme.

CPD logo


Here are a selection of our clients that we have delivered sales training for

Logo list of our clients who have used us for exhibition sales training courses

Learn what our credentials
are for in-house
sales training and
understand the process

In-House Examples


Topic & Content Ideas
For Your Course

All of our in-house training courses are created around your exact requirements. Below are some courses with example content to give you some ideas of topics. We can mix and match topics and courses to deliver exactly what you need.

Learn More About Our Exhibition Sales Training Courses With Some Of Our Popular And Relevant Blogs

Make An Enquiry

If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options.