sales rep giving software online demo

Software Demo Sales Training

Software Demo Sales Training

Learn how to run engaging demos
that convert to paying clients

Close More Software Demos
With The Right Training

If you sell software which requires you to demo the product/service online then this 1-day course will equip your sales teams with the essential skills and techniques that they need to convert a higher percentage of prospects to clients then they are currently achieving.

Selling through a demo is much more than a “show up and throw up” of your software’s features and benefits.

It’s also much more than just a walkthrough of the main pages of your system.

Instead, you need to involve the prospect throughout the demo and really focus in on the aspects of your software that are most relevant to them.

Below is some indicative content.

We can tailor this based on your requirements, adding any topics or areas in that you need.

Delivery Options

In-House Workshop
Live webinar
LIVE Webinar
Live webinar
Blended Solution

Indicative Content

Software Demo Training Course Outline

The DNA Of A Successful Demo

  • What does excellence look like?
  • The key stages of a demo (if performed correctly!)

Pre Demo Planning And Preparation

  • Researching the prospect and their company
  • Creating potential “hot spots” for the prospect
  • Creating a framework/script from which to use
  • Confirming the appointment with the prospect

Opening The Interaction & Initial Fact Find

  • Introductions and rapport building
  • Positioning the call today and key objectives
  • Effective questions to ask to obtain the objectives and goals of the prospect
  • Probing the needs and requirements of the prospect
  • Establishing key criteria for the prospect that is important to them

The Demo Walkthrough

  • Personalising the walk through and the pages based on the requirements of the prospect
  • Linking benefits of your software to their requirements and continuously building value throughout your interaction
  • Involving the prospect throughout the demo via
    • Asking questions
    • Confirming benefits
    • Can the prospect see this working
    • How could the prospect use this
Confirming The Next Steps

  • Positioning the right package for your client and expressing benefits and features linked back to their requirements
  • How to probe and ask for a trial close
  • How cover the pay off and “what’s in it for them”
  • Confirming what happens next and onboarding logistics
  • Asking for the business in the right way which makes it sound simple
  • Overcoming any resistance:
    • “It’s too expensive/costs too much”
    • “I’ll have to run it by other people”
    • “I can’t see it working for us”
    • “We don’t have internal resource to implement it”
    • Others you receive

Prospect Follow Up

  • Planning a follow up strategy
  • Opening the call – conversation starters and rapport building statements from the demo
  • Confirming next steps

Action Planning

  • What are you going to do more of, less of, start doing & stop doing
  • Creating your own unique actions to implement following this workshop

Want to know more?

Please speak to one of our team or use our online form to make an enquiry

0333 320 2883

CPD Certificate

All of our in-house, bespoke sales training courses and programmes are CPD Certified.

Each of your sales people will receive a CPD Certificate for your specific course/programme.

CPD logo


Here are a selection of our clients that we have delivered sales training for

Logo list of our clients who have used us for online demo sales training courses

Learn what our credentials
are for in-house
sales training and
understand the process

In-House Examples


Topic & Content Ideas
For Your Course

All of our in-house training courses are created around your exact requirements. Below are some courses with example content to give you some ideas of topics. We can mix and match topics and courses to deliver exactly what you need.

Make An Enquiry

If you've got any requirements in mind please call us on 0333 320 2883 or complete our enquiry form below and we will get back to you with some options.