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Key Account Management

Coventry – 18 July 2017

Key Account Management

Coventry

About This Course


Start time

09.30am

Location

Coventry

Duration

1 day


Course Overview:

The Key Account Management course will provide you with the skills, behaviours and techniques to maximise the profitability from the accounts that they manage.

The course looks at how to build long term relationships so your existing clients will stay with you for longer, spend more with you and are open to cross and up-selling opportunities which are “sold in” through the excellent relationships that you have with them.


What Do I Need To Wear?

 

Whatever you feel comfortable in.


How To Find Us

DoubleTree by Hilton Hotel Coventry
Paradise Way, Walsgrave Triangle, Coventry
CV2 2ST

The hotel is located less than five minutes from the M6 and a fifteen minute taxi from Coventry Rail Station

Car parking is free


TO DOWNLOAD YOUR JOINING INFORMATION AS A PDF – PLEASE CLICK HERE


Need Accommodation?

On behalf of MTD Training, tobook has secured preferential accommodation rates at great hotels to offer you a sound night’s sleep, leaving you refreshed and ready for your training course.

You can log in to the online booking tool to request your accommodation using the details below:

Go to www.tobook.co.uk and click “Sign In” on the top toolbar

Sign in using the username: MTDTRAINING and password: 0379MTDTRA

If you need any assistance with your booking, contact tobook@tobook.co.uk or 01676 522868

Upcoming Courses

Date: 8 October 2019

Location: Coventry


What Will We Be Covering?

Introduction & Objectives

Key Account Management – What Does It Take To Succeed?

  • What’s the definition of a key account within your business?
  • What’s your role as a key account manager?
  • The skills, knowledge and behaviours you need to be successful

Account Analysis & Prioritising – Who & What Comes First?

  • Maximising business opportunities – how to research, gather intelligence and analyse your clients for revenue potential
  • Investment versus return – work out who to spend your time on and what the pay off is
  • SWOT analysis on your client accounts – strengths, weaknesses, opportunities and threats

Planning Your Key Account Strategy

  • Creating your hit list based on account potential
  • How to develop a key account over the long-term
  • Setting goals for each key account – short, medium & long term
  • Creating an account “touch point” strategy – face to face, telephone, email, social media

Managing The Relationship

  • Account mapping – how to create the structure of each account – decision makers, influencers etc
  • How to structure and run an account review meeting
  • Influencing multi-level contacts of an account

From Supplier To Partner

  • Understanding the transition from supplier to partner status
  • The Trusted Advisor – how to add value over and above what you sell
  • Managing the “in-between time” – how to stay in contact without bugging your clients

 

Close & Actions

TO DOWNLOAD YOUR JOINING INFORMATION AS A PDF – PLEASE CLICK HERE