A Clever Florists’ Marketing Ploy – Makes Your Sales People’s Job A Lot Easier

Written by Sean McPheat |

26 November, 2013

As sales people we just need a hook and some bait!

What I mean by this is that we need something to work with – something to draw our potential customer in. We need an “in”. We need a reason to call, we need a reason to say something – bottom line is that we just need something to make the sale easier.

And that’s where savvy and clever marketing comes in.

I mean, take a look at this sign in a florist. It’s genius.

It will create some banter with the customers.

Just imagine this:

Customer: “That sign is me today, I screwed up!”

Florist: “How mad is she?”

Customer: “Really mad!”

Florist: “You’re looking at option 3 or 4 then! Let me show them to you”

It’s just a no brainer. It’s partly an assumptive close too.

By showing the customer some options further up the scale you’re giving him 2 to choose from instead of the 6 that are on the advert.

You’re making it choice between those 2 higher values as well rather than some further down the price range.

Will he opt for option 1 or 2 on the advert? Probably not because you are reframing the sell to the other 2 options based on the “pain” of the problem.

So clever marketing is followed by clever selling!

😉

TO DO:

What can you do to generate conversation starters that create options?

Can you work with marketing more effectively to give you a hook and some bait?

How can you reframe the sale so that the choice is between 2 more expensive items?

Happy Selling!

Sean McPheat

Managing Director

MTD Sales Training

www.mtdsalestraining.com

(Image by memecollection.net)