Written by Sean McPheat |
A maven is someone who dominates their marketplace or industry.
A maven is the “go to” person for a particular product or service.
A maven is the leading authority in ABC or XYZ.
The truth is, mavens are well respected and trusted so if you can build up your reputation to maven status and as the “go to” person then selling becomes a lot easier.
I’m humbled when companies and the media call me a maven in the sales industry. I think the term is a little over the top to be honest but I’ll take it nonetheless!
Here are a couple of things to become a maven:
– Send your prospects and clients reports and information that positions you and your company as the leading authority. Send lots of info without asking for anything in return. Prove yourself as the expert.
– Send press releases and articles to media publications within your industry. If and when you get published it automatically positions you as someone who knows what they are talking about.
– Build an email list of prospects and clients and send them info, tips and know how each week or bi-weekly. By keeping in front of your prospects and clients you’ll be building up trust.
In short, prove that you are the best in your industry.
Become a maven and you will overcome one of the biggest objections know to mankind “lack of trust”
Go for it!
Originally published: 2 September, 2008