Written by Sean McPheat |
11 January, 2010
As an “authority figure” in the UK sales scene I am often asked for my input and opinion on the latest book releases that come out on the market.
I’ve actually got 14 of them stacked up at the moment so I’d better get my skates on!
The latest book I have had the pleasure of reading and reviewing is:
“Playing Bigger Than You Are” by William T. Brooks & William P.G. Brooks
Here’s my feedback on this book:
Firstly, this book is all about getting those big accounts. A lot of small businesses are just too scared to or think that the big boys do not need their help.
This book does a great job in demystifying these myths and goes into how and what small business should do to get the giant corporations to play ball with them!
It’s a very easy read and it gives you specific tips and approaches so you can win larger accounts within your target market.
If you run a small business and need a kick up the backside to start hunting for whales than this book will give you the impetus that you need. If you know the value of this already then the start of the book could be a little slow for you but bear with it and read it all.
Overall, this is a good addition to your sales toolbox. We all need those big accounts to keep the wolf from the door and this book helps to break down this process into easy to understand, jargon free information that will help you rather than bamboozle you!
Good job Brooks Group!