Added value

How To Build Value Before Having To Add Value

Stock market graph and business financial data on LED. Business graph and stock financial indicator. Stock or business market analysis concept.

Many salespeople tell us that the way they differentiate themselves from their competition is by adding value to their products, in order for the customer to see why they are charging the price they are. Nothing wrong with this, of course. It adds meaning to why they are positioned where they are. The customer can see exactly what they are…

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