Brand

How Important Is Your Brand To A Customer

Business Market Value Identity Design. Brand advertising marketing strategy identity business concept.

Branding is a key component in determining your success in sales and marketing. You may not think that, as a salesperson, your input to how your brand is perceived or recognised should be a priority; isn’t the experience the customer has with your product and service more important than the reputation of the brand? Well, in a way, yes, but…

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