Customer/Client Retention

How To Find Out Why Your Client Is Leaving

Clients thinking about not signing

You’ll have heard many times that it costs more to attract new customers than to retain the business of current ones, and it’s true that the marketing costs plus all the other charges and outlays to attract customers far outweigh the time and effort to keep and increase business with existing clients. So, if your customer does leave you or…

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Top 5 Ways To Gain More Repeat Business

Businessman holding card saying repeat customers

Don’t you just love it when one of your customers places a follow-up order? Or you get that call and the customer says they’d like a repeat of what they had from you before? The great feelings flow through you, because you realise that all your hard work was worth it, and you feel rewarded by repeat business that you…

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How Do You Know Your Customer Will Be A Returning Client?

Repeat customer name tag

Unless you’re working with customers who are purely in transactional mode, the holy grail of sales is gaining repeat business. Turning a one-time customer into a loyal client increases revenue, profit and probable recommendations exponentially. So, how can you tell if the customer you’re dealing with will return and do more business with you? Here are some ideas to work…

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3 Ways To Become Indispensable To Your Customer

Customer Loyalty

When we ask buyers what makes them purchase from particular suppliers, the answers can range from great prices to great value to great people and many others. But some reasons always seem to float to the top of the list, and when you see them they appear common sense. Unfortunately, the sense needed for this isn’t that common. So, here…

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Satisfaction With Current Suppliers, Building Quality Case Studies & A Quote From Patricia Fripp

Episode 8 – Satisfaction With Current Suppliers, Building Quality Case Studies & A Quote From Patricia Fripp Episode 8: Loads Bubbling Podcast This podcast includes: Satisfaction with current suppliers How to build quality case studies A useful quote from Patricia Fripp Take a look at this episode on

Get ACTION From Your Customer, Become Your Customer’s Partner & Chris Murry On Earning The Right

Episode 6 – Get ACTION From Your Customer, Become Your Customer’s Partner & Chris Murry On Earning The Right Episode 6: Loads Bubbling Podcast This podcast includes: How to get ACTION from your customers What do you need to do to become your customers partner? Chris Murry on earning the right Take a look at this episode on

3 Great Ideas On How To Build & Establish Your Brand

Brand Construction

One of the most precious assets that a company possesses is the quality of their brand. A great brand image can drive sales onward and upward; a lesser image can ultimately destroy a brand’s presence and present. It’s people that make the brand. How customers are treated or served can improve or destroy an image in the customer’s mind, so…

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4 Simple Steps To Build A Strong & Loyal Customer Base

Loyalty Magnet

Most of us would agree that it costs considerably more to get a new customer than to maintain a loyal one. So, it follows that customer retention must be a major component of an effective marketing strategy and that’s especially true for your business. From least desirable to most desirable on the customer-relationship continuum, the sequence is: “new” to “repeat”…

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5 Ways That Your Rapport Building Is Destroying Your Buyer’s Trust


You will have heard how important it is to build rapport with a buyer and gain their trust. If it doesn’t exist, it’s unlikely you’ll get very far with building a relationship. One definition of rapport is: a state of harmonious understanding with another individual or group that enables greater and easier communication. This harmony is important because without it…

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This Is Why Customer Experience Is WAY More Important Than Your Product

Businessman holding five star

Harvard Business Review (HBR) discussed an interesting concept recently (Sept 2016) where they were comparing what customers actually buy and what sellers offer to sell. Of course, people don’t buy the product for what it is (hence features and advantages are becoming less salient to consumers) but they do buy what it will help the customer to accomplish. For instance,…

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