Customer/Client Retention

Why Do Your Clients Continue To Use You?

We recently asked a company who have been using our services for the past five years why they actually stuck with us. You know the kind of thing…what have we done right, is there anything more we can do, where do we add extra value, and so on. We were pleased with the answers and also the areas where we…

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How To Get Close To The Customer

What is a brand? The IPO says that it constitutes a “promise of an experience’ and conveys to consumers a certain assurance as to the nature of the product or service they will receive and also the standards the supplier or manufacturer seeks to maintain”. For example, a ‘brand’ might focus on exclusivity of design; or perhaps excellence of customer…

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How To Plan Your Customer Experiences

On a recent course, my trainer asked the delegates if they believed the experience the customer has with their company is an important measurement to them. With no exception, they all replied ‘yes’. Then the trainer asked how they plan that experience, i.e. what specific actions do they take to make the experience come alive. He said the silence was deafening….

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Improving Your Customer/Client Retention – Video Blog

As a sales person, I’m sure you are aware how important it is to develop a loyal client base as this will provide a great level of security for your business through the down periods that all businesses have. So what can you do to ensure that your customers and clients come back to you time and time again? The…

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They Bent Over Backwards To Satisfy The Customer

I just got this in from my friend and super salesman, John Landrine in the US, about an experience he had this past weekend. I had to share it with you and I have a couple of questions for you after you read this short story and example of customer service at its finest! Excellent Service = More Sales “Sean,…

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