Know The Enemy

Becoming A Mind Reader, Matching Competitor Price & A Quote From Bob Berg

Episode 10 – Becoming A Mind Reader, Matching Competitor Price & A Quote From Bob Berg This podcast includes: Becoming a mind reader in order to help your prospects Do we always need to match the competitors price? An inspire me quote from Bob Berg

8 Questions That Will Help You Sell Your Uniqueness- Video Blog

How many times have you been told to sell your USP? Many sales people struggle with this as they have very little (if anything) that is unique to their business. The competition sells similar products, the guarantees are the same, the services differ very little. So how can you sell something that is unique to you? Watch this short video…

Read More

A New Perspective On Researching The Competition

One thing that salespeople have to do in abundance is to research the competition. But there is another mindset that you can work on that will offer a different perspective on things. Most salespeople will carry out research on their competition. They try to keep up to date with what offers the competition are making to current and future prospects….

Read More

3 Ideas for Selling Against The Competition

Beat the Competition

Many questions we get asked here at MTD revolve around selling against the competition. If prospects mention they are talking to other suppliers, how should you handle it? What’s the best way to approach the subject without it sounding apologetic or obviously downgrading their capabilities? The best way is to define how the competition are good, but only in specific…

Read More

Selling Against Competition

Beat the Competition

You know that your products and services are better than your competition. You’ve checked them out and done your homework. You’ve seen off many competitors and they’ve bitten the dust in your wake. So why on earth would customers still use them instead of you? Unbelievable, yeah? Well, looking at it from the customer’s perspective, they obviously had a very…

Read More

Keep Your Friends Close And Your Enemies Even Closer

  For those of you that have been on any of my 121 coaching or consulting programmes and have gotten to know the “Real Sean” (whatever that means!) then: A. You know that I’m a big fan of the The Godfather films! and B. You also know that I am obsessive about knowing all there is to know about the…

Read More