Presell & Positioning

The Best Way To Keep Ahead of the Competition

Cartoon businessmen in competition

According to Charles Darwins’ Origin of Species, “It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself”. This probably is one of the best bits of advice to…

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How To Build The Value Of Your Service Offers

Business man adding value

We often hear from salespeople that one of their biggest differentials is that of giving service. We then ask the question ‘what specific services do you offer that make you different from your competition? How are your services actually adding value to your customer?’ Unfortunately, lots of the answers we get are either pretty woolly or not real differentiators. If…

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Habits Of Ineffective Salespeople, Don’t Talk About Your Products & A Quote From Jim Rohn

Episode 13 – Habits Of Ineffective Salespeople, Don’t Talk About Your Products & A Quote From Jim Rohn This podcast includes: The habits of highly ineffective salespeople Why you shouldn’t talk about your products A quote from Jim Rohn

How To Build Value In A Sales Presentation

value wording

Increase the value, or the perceived value of what you sell, and you will make more sales! You have to have ways to raise the value of your product or service. By that, I mean, when the buyer feels that the return, is greater than the investment, you will close more sales. The sale often takes place when the prospect feels…

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3 Key Drivers That Increase Value In Your Client’s Eyes


How many times do your clients talk about you reducing your prices? What do you say when the issue of price is brought up by the prospect? In which direction do you take the conversation when price is the biggest stumbling block? For most salespeople, price is the biggest objection they have to overcome, and they do it by justifying…

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Why You SHOULDN’T Send A Brochure After You Get The Appointment

woman in red

So, you’ve got the appointment… I recommend that you send some further information to the client BEFORE you meet with them. I’m not talking about an information pack here or a brochure. Instead, I am talking about sending them something that will position yourself as an expert. Something that will get them to know you better. I usually send our…

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An Insight Into Your Buyers Mind Whilst You’re Building Up The Value

“Build the value” You’ve heard it a million times before in every sales book you read, every sales coaching session you’ve had with your manager and probably countless times from me also! So what are you actually doing to build the value and from the prospect’s point of view what’s happening in their mind whilst you are giving them all…

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Improving Your Value Proposition

As the saying goes, ‘Beauty is in the eye of the beholder’. Well, just as each person has their own individual idea of what constitutes beauty, each prospect will have their own concept of what ‘value’ means to them. There’s no ‘one-size-fits-all’ when it comes to this idea of value in the prospect’s mind. How you present value to the…

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Asking Tough Questions Gets You The Business

I get a real kick out of getting new business. Call it an ego thing, or whatever you like, but when a customer signs on the line that is dotted, it makes me feel good about myself, my company, my colleagues and my services. About a month ago, a prospect emailed me to say that they were going to use…

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Five Specific Wants That Every Prospect Has

The strange expression “Nought so queer as folk” quaintly sums up the studies of the philosophies of man from the start of time. So much water under the bridge, so many changes in history, so few securities that can be held onto. The idiosyncrasies that determine our interactions with each other can be neatly summed up in five north-England words…

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