Something Different

Czech Dream

Increasing value

I watched a very interesting documentary on Channel 4 last night called Czech Dream. It was about two students who decided, through effective advertising, to open a hypermarket that would never exist to see if people would get drawn in with the advertising methods and hype surrounding it’s cheap prices and dreamy world promises. So, through TV, leaflets, radio,  billboards…

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"Coffee’s For Closers"

Holding a coffee cup cartoon

I think we have all watched those movies that either act as a lesson or a warning when it comes to sales and business in general. I’m thinking of Gordon Gheko in Wall Street and his “Greed is good” speech! I’m talking about Boiler Room and Ben Affleck’s “Group Sales Interview” speech – whilst I am sure we would all love…

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