Written by Sean McPheat |
If you’re a true sales professional then you’ll know all there is to know about your competitors.
You need to know their products and services, the features and benefits for each, pricing and pricing options, their key USP’s, what the company is up to, latest news – you name it!
That’s the difference between a Billy Average sales person and a sales professional. You need to be able to educate your prospects and clients on the differences between you and your competitors and when you find out that they have been to a competitor you need to know what they say about your products, services and your company as a whole.
Armed with this information, you’ll sell more through positioning yourself against the competition in the right way.
So, how much do you know about those who are trying to eat your lunch?
Set to it and find out as much as you can and that means letting them sell to you too!
Originally published: 1 March, 2010