Do The Basics Extraordinarily Well To Exceed Your Sales Targets

Written by Sean McPheat | Linkedin thumb

11 February, 2009

You know, I’m asked every single day for sales tricks, mind tricks and strategies to help people just like you to close the deal.

And of course there are ways to gain an advantage but in my book nothing can win over a genuine, caring and selfless sales person whose only interest is in helping you out.

Here’s an example of what I mean;

Last night a sales rep from Hillary’s Blinds came around our house to meet with us to discuss “kitting out” about 6 windows with various variations of blinds.

I got the usual “pep talk” from Donna, my wife, who told me to go easy on him!

So, there we sat going through samples, different types of blinds – you name it! (and at the same time I was trying to watch Brazil v Italy over his shoulder on Sky Sports!)

I was looking out for any sales tricks, what approach he was using – you name it and I look for it when I’m being sold to.

And that’s the thing with this chap. I was not being SOLD TO. Instead he was helping me to buy.

He was caring, he was genuine and kind. He was a trusted advisor in his field and knew his stuff inside out.

To cut a long story short it was actually a pleasurable 2 hours even if I did miss Robinho’s wonder goal! We were a couple of grand lighter in the pocket but both of us were happy with the deal and that’s what it’s all about.

Will I recommend this guy?

You bet.

What did he do that was special?

Nothing really. He just cared and listened exactly to what we wanted.


More often then not, all you need to master are the basics to exceed your sales targets. You need to become a master of the doing the basics extraordinarily well – day in and day out.

That’s the key to modern day selling!


Sean McPheat
Managing Director

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