Written by Sean McPheat |
27 August, 2013
Over the last couple of years, cold calling has been given the cold shoulder by many salespeople as they just don’t feel that it has any value when trying to get through to today’s modern buyers.
Whilst it is true that cold calling is a dying art, this particular method of prospecting can still be used very successfully if it is done in the right way. The infographic below dispels the top 3 common cold calling myths we hear from the sales professionals who attend our courses – so make sure you are not being fooled by any of these untruths: