How To Guarantee Successful Results

Written by Sean McPheat | Linkedin thumb

Guarantee stampI’ve always been a fan of quotes. These short, pithy sayings that bring to life ideas and deeper thoughts often are responsible for inspiring and driving greater performance and results.

One that I have loved for many years is actually over 2000 years old. The great philosopher Aristotle is credited with this gem:

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Subscribing to this idea helps us achieve goals that we may have fallen short of, if we hadn’t decided this was the best way forward. In sales, we often recognise that our skills and competencies are tied up with our character and our personality. In essence, what we do becomes part of us as a person. When asked who we are, we often reply by talking about our job role, as this is tied to our very being.

Standards are often seen in sales as the foundation of performance. The higher we set those standards in our own mind, the more committed we are to following them, as the link is strong between who we claim to be and how we claim to do things.

Committing to a standard of excellence means we accept the responsibility for the results we achieve, and we won’t accept anything less than producing our best. This is fine for many who try to achieve results over a short time, but for those who have their long-term futures in mind, it requires a higher level of dedication, a greater depth of commitment.

Developing excellence as a habit means owning the results you gain, taking personal responsibility for everything that happens and not waiting for the world to change to make you happy. It means taking control of your performance, not allowing others to dictate your mood or state of mind. It involves building character out of what happens to you and learning from the results. It dictates the outcomes of your endeavours and creates a solid foundation to build your ambitions on.

It starts from the excellent mind-set. It develops through the actions you take. And it is measured through the results you achieve.

Excellence becomes a habit through practice and learning. Make excellence something you subscribe to at all times, and you’ll guarantee successful results over time

Happy Selling!


Sean McPheat

Sean McPheat
Managing Director

MTD Sales Training | Image courtesy of Stuart Miles at

450 sales questions free report

Originally published: 8 August, 2013

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