Written by Sean McPheat |
Being able to sell more to more clients is the holy grail for salespeople. Your ability to get more business from current customers is really the foundation for improving the margins and quantity of product sales.
One way you can increase sales is by concentrating on increasing the value of each transaction with each client. You are dealing with people who know you, who need your products and services and have benefited from being one of your customers. They are ripe for extra pickings if you know how to do it legitimately and professionally.
Here are some tips to help you sell more to current clients and so add value to the relationship.
* Determine which promotional packages you could offer to specific customers. You can package up products that complement each other or offer greater value to the client if they purchase more of a certain item. Think how the benefits to their business can be magnified by taking advantage of those offerings.
* Look at how some products or services could be made more ‘up-market’. Are there some offerings that could be up-graded to make them appeal to more up-market clients?
* Up-Sell or Cross-Sell. What advantages would benefit the client if they had more of what you offer, or items that complement what you offer? See what you’ve got that would get the customer to look at other offerings.
* Create complementary packages that provide value to the client. Additional items might help them to provide quality and quantity to their customers.
* Put packages together that make the client feel they are getting more value the more they buy from you. You can add products together that shows how the value they get from you increases as they buy more
* Use promotions that build value in the client’s eyes. Just offering discounts for multiple purchases won’t always increase value. Building promotions that helps the client build their business just might
Imagine you’re able to increase the transaction value by just 10-20% by using these simple tips…you’ll help your clients to improve their businesses and you’ll see your sales improve too.
Before I sign off, here are some more tips on becoming a great sales person:
Originally published: 24 January, 2013
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