LinkedIn is rapidly approaching 600 million users.
With that kind of exposure, sales consultants are missing out big time if they aren’t using the medium effectively.
InsideSales.com shows that 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. It’s a simple no-brainer.
Demandwave.com states in one of its research papers that, of a group of B2B marketers surveyed, 59% were able to confidently say LinkedIn is generating leads for them. That number would quite likely be even higher if not for the 33% who were unsure on where their leads were coming from. Regardless, LinkedIn is still twice as effective than both Facebook and Twitter.
In a HubSpot study, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3x higher than Twitter at 0.69% and Facebook at 0.77%. Not only do more potential leads land on your website through LinkedIn, they’re also more qualified and willing to buy.
If you have a LinkedIn account, Google yourself now. Put your name and company into Google and see where your LinkedIn account is placed. If it’s in the top five, it may be one of the first sites your prospect clicks on when they search you.
Think of your LinkedIn account as your personal, professional website.
You can improve your ‘find-ability’ when people search on Google and LinkedIn by adhering to certain guidelines. Marketingthink.com came up with a list that would definitely enhance your visibility and help people find you when they are looking. I’ve covered them here with a few comments of my own:
Customise Your LinkedIn URL. A custom URL increases your external visibility on search engines. If your name is taken, add your initial to the front of your last name or add your location to the end. If you don’t change it, your address will simply be a name with random numbers and letters following it.
Customise Your 3 LinkedIn URLs With Anchored Text. Give your readers a better idea of what your site’s about and add keywords to optimise a Google search. Remember, google searches are identical to LinkedIn’s search engine.
Place Keywords In Your Headline. Keywords in your headline will drive internal and external searches. Your headline always appears in your Google search results, so make it count! Don’t just write your job title….write something that will appeal to whoever sees it.
Use Keywords In Your Summary. Keywords placed in your summary will help your profile show up in LinkedIn and external search results.
Use Keywords In Your Experience Review. Include keywords in your job title to show up in LinkedIn and Google search results. Include keywords through your experience descriptions to help impact those LinkedIn and Google search results.
Choose the Right Industry Classification. Choose your correct industry to make it easier to be found with internal LinkedIn searches.
Turn Off All Privacy Features. Eliminate most privacy features in LinkedIn to be found on LinkedIn and have a better chance to be found on Google and other search engines.
Join up to 50 Relevant Groups. Industry-relevant keywords will improve your LinkedIn and Google search, including geo-targeted search results. This can open up your prospect opportunities by thousands of per cent.
Connect Other Sites & Channels. Let people outside of LinkedIn find you by connecting them your other social media sites like Twitter and your blogs.
Use Your Email Signature. Use your email signature to help people outside of LinkedIn to find and follow you so you can build your network’s reach. If you carry out these simple adjustments, you will find your profile more professional-looking, more attractive and more visible when people are searching for what you are offering. Try it and see what difference it makes.