Written by Sean McPheat |
23 November, 2009
Yes, I’m partial to the odd Big Mac every now and again but more to the point I’ve watched with interest over the years how McDonalds have re-branded themselves.
We went from Ronald McDonald to “I’m lovin it” in a short space of time.
Now, here’s something to check out…
McDonald’s launched a new interactive sign where passers-by can interact with images displayed on McDonald’s giant LED screen, and visitors can take an interactive role at one of London’s most photographed locations.
You might not have the budget to be able to replicate this. But what can you do in your sales and marketing to be fresh and innovative and to capture peoples attention?
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