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Curry Lounge

Businessman holding trophy

The Curry Lounge was a 110 seater, all glitz and no taste curry house based in Nottingham. This was the latest installment in Ramsay’s Kitchen Nightmares and the restaurant was losing £3k per week. A “DIY” restaurant – on the face of it a nice customer orientated idea but practically a nightmare! The DIY part was that the customers could…

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Dealing With Price Issues

Emptying change into money box

Hi Don’t worry if you come up against price objections – in my book it’s a sign of real interest. Here are some things to consider around handling price objections. INFORMATION Make sure your prospect has all of the information to really understand and value your products and services. DON’T AGREE Don’t agree that your product is more expensive than…

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Christmas Shopping Experience

Christmas shop window

So I did my Christmas shopping yesterday and I experienced a mixed retail shopping experience. A week ago my wife Donna and I had already completed all of our shopping for our little 15 month old Daughter, Holly and all of our friends and family but now it was the dreaded “Shopping for my wife’s presents” time! Let me tell…

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The Priory Ramsay Nightmare

Marketing written on a chalkboard

It was another cracker of a Ramsay’s Kitchen Nightmare last night. This time it was the turn of The Priory in Haywards Heath – West Sussex. From a boring and very plastic carvery, The Priory re-invented itself into a Grill to reposition itself to a new and more affluent market. After Ramsay left, the orders went down and when he…

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Sales Copy Tips

Question mark and thinker

Here are two effective sales copy tips… If you are writing a sales letter or a direct mail piece you should always include an attention grabbing headline and a PS at the end of the letter. A HEADLINE – This grabs the readers attention and makes them curious to find out more. If your letters do not have a headline…

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Sales Lessons From Steve McClaren

Question mark and thinker

England 2 Croatia 3 Out of the European Championships before a ball is kicked – gutted! So what are the sales lessons that you can learn from this debacle? Sales Managers and Sales Directors – listen up! SEAN’S OBSERVATION 1 When you look at the English team on paper we should be competing to win every international tournament not just…

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I Want To Think About It

Saying no to a salesperson

What do you do and say when the prospect says: “I want to think about it”? Well, I know that if a client says that to me I haven’t really unearthed what the true objections could be. “I want to think about it” is not really an objection. Instead, it’s a way to buy some time and is a stalling…

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Selling Value

Letters spelling out value

Hi, Here’s some free sales training for you! I received an email a couple of days ago that asked for advice on how to react to prospects when you are more expensive than the competition. Here’s the question: “Our company sells installations, a problem that we have is that our prices are quite high and some customers say they have…

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Fenwick Arms

Wants and Needs arrows

Fenwick Arms – A Ramsay’s Kitchen Nightmare revisited last night! The Fenwick Arms was a prime of example of potential going down the pan due to lack of motivational leadership and a sales strategy. Based in Lancaster, the pub had a prime location and from the outside it looked like a Traditional English Pub – the type you’d like to…

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Cold Calling Technique

Telephone in the snow

Cold Calling Technique – What’s yours like? If you are like the vast majority of cold callers out there then you suck! I really mean that – the standards of cold calling that I have to endure as a Decision Maker are terrible. The funny thing is, is that they know (or should know) that they are cold calling the…

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