Sales Copy Tips

Written by Sean McPheat | Linkedin thumb

23 November, 2007

Question mark and thinkerHere are two effective sales copy tips…

If you are writing a sales letter or a direct mail piece you should always include an attention grabbing headline and a PS at the end of the letter.

A HEADLINE – This grabs the readers attention and makes them curious to find out more. If your letters do not have a headline then I recommend that you change this approach! You have nanno seconds to make the reader read on and an effective headline hooks the reader in.

The best headlines are “HOW TO” headlines.

Here are some examples:

How to reduce your printing costs by 43% without compromising on quality.

How to improve your effectiveness by 2 hours each and every day with a foolproof idea.

How to become a qualified football coach without ever kicking a ball!

Don’t they create curiosity? Especially that last one!

Another top tip is to use a PS at the bottom of your letters. It is one of the first things apart from the headline that your reader will look at so make sure you have one!

So what should you include within a PS?

Well, in my opinion you should include your biggest and best benefit!

It’s a great opportunity to hit your readers with a main USP of your products and services. Here’s what I mean…

Yours Sincerely

Sean McPheat

PS Don’t forget that anyone who attends one of our sales courses also receives 6 months of unlimited email and telephone support from their course leader! After all, it’s after the course when the real work starts! MTD will be there for you whilst you implement what you have covered for any personal help or guidance.

Sometimes, you can put two or three PSs.

For the example above I could recap the offer I was making in the letter…

Yours Sincerely

Sean McPheat

PS Don’t forget that anyone who attends one of our sales courses also receives 6 months of unlimited email and telephone support from their course leader! After all, it’s after the course when the real work starts! MTD will be there for you whilst you implement what you have covered for any personal help or guidance.

PPS If you order by 25th November you will also receive a 13 CD set called “Martini Sales Closing – Anytime, anyplace, anywhere!”

Pay close attention to your headlines and your PSs and watch your response rates soar!

Happy selling

Sean Mc

MTD Sales Training | Sales Blog

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