Written by Sean McPheat |
It’s Louise here again, filling you in on the latest news from the MTD HQ. November has been a very busy month for Sean and the team as we held our first ever Sales Summit recently!
MTD’s MD Sean McPheat has had many successful experiences keynoting at business events and conferences across the country, and he thought it was about time MTD had our very own sales event…and what an event it was!
Our 2011 Sales Summit was held on Thursday 17th November in Heathrow, and with over 100 UK and international sales professionals in attendance it certainly was a packed day.
The Summit played host to 3 fantastic speakers who presented four must-see sessions on all manner of topics, from prospecting, networking and building value during a sales interaction, right up to influencing, negotiating and communicating with potential customers.
Sean kicked off the day with his first session on “The Ultimate Sales Audit”, where he helped guests to thoroughly rip their sales approach to pieces and really analyse the way that they currently sell. Sean encouraged his guests to make the most of their sales interactions and gave great direction on how to pre-sell their products.
The second session of the day was taken by international public speaker Simon Hazeldine, who had our guests rolling with laughter during his fantastic session on “Bare Knuckle Negotiating”. As an ex-bouncer from a former life, Simon had plenty of real-life experiences to share with our guests as he took our delegates through the negotiation process – sharing with them the strategies, tricks and tactics they need to survive and thrive when negotiating with a client.
Following a networking lunch in the beautiful atrium of the Radisson Edwardian Hotel, guests took their seats once again as Sean McPheat returned to the stage to present his much sought-after session on eselling®. Sean is the creator of the alternative sales approach known as eselling®, which helps businesses to prospect and sell online through the use of social media and other internet based services. Guests, of course, were very keen to see this session in particular, as this is fast becoming one of the biggest successes of Sean’s recent accomplishments.
One of the main focuses of the eselling® approach is to teach sales professionals how to use social media within their business, and to gain a real and substantial return on their investment – so Sean treated his guests to a 20 minute LinkedIn video tutorial, in which he gave guests a guided tour of the benefits of using LinkedIn as a business tool and showed them how they can create valuable business leads via this medium.
The day was capped off nicely by a very entertaining session from Sean’s number one Sales Trainer Mark Williams. Mark presented a session on The New ROI, in which he showed guests how to get a return on influence with their clients. Mark taught guests how to better understand and communicate with their clients, how to get clients on their side and how to influence people on a subconscious level.
In a final flurry of magic and mystery Mark even turned four grown men into a human table which went down a storm with the attendees!
Following the event, both Sean and the team have received some brilliant feedback from our guest, with many commenting that they are very much looking forward to next year’s Summit. Here’s what a few of our attendees have said about the Sales Summit:
“Sean delivers an excellent approach to selling that has helped me tremendously with my sales techniques. The conference he set up was great and I would recommend attending it to expand your abilities as a salesman.” – Andy Naisbitt, Business Development Manager at Gen3 Kinematics
“Sean is an inspiring and well prepared presenter. His ideas on today’s buyer are clearly well researched and his modern day sales concepts are backed up with practical examples and his own living proof that they work – Sean “walks his talk”. An expert in his field, Sean is also down to earth, personable and appreciative of his audience.” – Stephanie Keller, Sales Coach and Consultant at S2 Strategic Skills
“A fantastic and informative Sales Summit day, full of brand new content. I have learned more than in any other course I have attended in the past, the event was well organised and the speakers were amazing. I really look forward to attending some other courses with MTD Sales Training and thank you very much for your on-going email support which I highly appreciate and respect.” Kubilay Tunc, The Cumberland Hotel
Both Sean and the team have been thrilled with the feedback we’ve received from the event and we are now looking forward to the 2012 Sales Summit – bring it on!
Originally published: 29 November, 2011