Written by Sean McPheat |
Sales 2.0 and modern day selling are hot topics right now, as more and more sales professionals and business owners are seeing the benefits of applying these concepts within their day-to-day sales processes.
Social media and the internet have become big players in the business world, but few professionals really understand how to use these online tools to develop their sales techniques and generate qualified leads.
As many of you will know by now, MTD Sales Training’s MD Sean McPheat is at the forefront of the modern day selling revolution, and has written a bestselling book on the subject– entitled eselling® – which provides readers with a step by step guide on how to use social media and the internet to prospect, network and engage with the c-suite decision maker online.
In November of last year, Sean was invited to give a keynote presentation of the concept of eselling® to over 1,000 sales professionals from across Europe at the Institute of Sales and Marketing Management’s (ISMM) Successful Selling Conference at the Ricoh Arena, Coventry.
The short video above is a quick excerpt from Sean’s presentation on modern day selling at the ISMM, which will give you a good overview of what eselling® is really about, and how you can put these techniques into practice within your business.
Before I sign off, here are some more tips on becoming a great sales person:
Originally published: 22 February, 2012