Decision making

3 Critical Sales Questions You NEED To Ask The Customer

Maze of questions

Here are three critical questions you need to confirm with your customer before you have a hope in progressing the sale: Who Is Going To Make The Decision? That’s pretty obvious, but do you know who the key influencers are, too? Who are the people the decision-maker is going to take counsel from, ask approval of, or commit the product…

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Helping Customers Make Decisions

Businessman picking an arrow making a decision

Your ability to sell is most often tied in to your ability to help customers make the best decisions for themselves and their businesses. Having seen many salespeople try to persuade customers by telling them how good their products and services are, we have written many times of the need to put on the buyer’s mind-set, see things from their…

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